From June 15th to 28th, a jewelry pop-up event called "Mode Jewelry" will be held at West Park/Promotion on the 3rd floor of the main building of Isetan Shinjuku.

One notable exhibiting brand is SOPHIE BILLE BRAHE, the brand created by Danish jewelry designer Sophie Bille Brahe. Using pearls and diamonds as the main materials, Sophie Bille Brahe offers simple and modern jewelry that highlights the beauty of the materials themselves. The pop-up shop will offer a wide range of jewelry, focusing on iconic items such as single earrings from the "Sroissant" and "Elipse" series.