MARC JACOBS is running the "#PATCHMARC" customization campaign at its Hankyu Umeda store until June 21st. The campaign offers customers three of nine patches inspired by the brand's Spring 2016 collection. By attaching them to a customizable item, customers can enjoy creating their own unique, original designs. The campaign launched in April at the New York Bleecker store and expanded nationwide from the Aoyama flagship store in May. Now, the campaign has finally arrived at the Hankyu Umeda store. The store is also featuring limited-edition patches designed by art director Tetsuya Chihara and model Kozue Akimoto. Patches are also available for purchase separately for customers who purchase a qualifying bag, attach all three of the free patches to their bag, and wish to add a fourth or more.