Jam Homemade x Traditional Crafts, Pair Accessories with a Good Luck Concept

Dec 29, 2014

JAM HOME MADE has released "JAM HOME MADE x Traditional Japanese Handicrafts," a set that combines traditional Japanese crafts with the brand's accessories. This marks the brand's second collaboration with Japanese handicrafts. This project offers three matching accessories. In collaboration with Edo Kiriko, the octagonal basket weave pattern, which symbolizes "surrounding happiness," is engraved on a jam jar and matching rings (19,000 yen). This symbolizes the wish that couples who wear the rings will "grasp happiness and never let it slip away." In addition, in collaboration with Hasami ware, known for its durability, a matching necklace set (15,000 yen) is available on stackable mugs. These are intended to "strengthen" the relationship between two people and bless the couple's life together. Sodeshi ware has prepared chopstick rests in the shape of magatama, which, when combined with a matching necklace (13,000 yen) in the same shape, form a circle (en) that forms a bond.

The brand aims to be "Japan's representative for bridal," and by collaborating with historic Japanese handicrafts, it aims to reach a wider customer base.
HEW
  • "JAM HOME MADE x Traditional Japanese Handicrafts" offers a set of traditional Japanese crafts and the company's accessories.
  • Paired with jam jars created in collaboration with Edo Kiriko
  • Paired with jam jars created in collaboration with Edo Kiriko
  • Paired with jam jars created in collaboration with Edo Kiriko
  • A mug and a pair of necklaces in collaboration with Hasami ware
  • A mug and a pair of necklaces in collaboration with Hasami ware
  • A mug and a pair of necklaces in collaboration with Hasami ware
  • Chopstick rests and matching necklaces in collaboration with Sodeshi ware
  • Chopstick rests and matching necklaces in collaboration with Sodeshi ware
  • Chopstick rests and matching necklaces in collaboration with Sodeshi ware
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