Atsushi, a fashion and lifestyle producer with a column in magazines such as "Pen," has launched his first original skincare brand, "AO." The brand's opening items were released online on January 23rd (ao-inc.stores.jp). "AO PRECIOUS OIL R" (100ml/3,500 yen) uses two rare oils. Known as the "jewel of Morocco," argan oil is rich in antioxidant vitamin E and oleic acid, which maintains skin's moisture and translucence. It penetrates deep into the skin's stratum corneum, helping to prevent rough skin and breakouts. Additionally, damask rose oil, a favorite of Cleopatra, moisturizes and brightens the skin, while its mellow fragrance has a relaxing effect. It also contains highly moisturizing sugar squalane. Its non-sticky, smooth texture makes it ideal for massage and hair application.

Meanwhile, AO PRECIOUS BATH OIL R (200ml/2,500 yen), a two-layer liquid bath oil made from dissolved oil and sea salt, contains argan oil, damask rose oil, and hybrid sunflower oil to prevent dry skin. The appropriate amount to add to the bathtub is about 40ml. The water turns a milky white color, moisturizing the skin, and the elegant scent of damask rose fills the bathroom. The scent and sea salt create a soothing bath time.

In the future, they plan to increase the variety of scents, such as lemongrass and lavender.