MAC will release its new "Viva Glam" collection on February 12th. It will be available for a limited time and in limited quantities until July 16th.

Viva Glam is a campaign collection for the M.A.C AIDS Foundation, which MAC established in 1994 to eradicate HIV. All sales from the series will be donated to the organization.

The campaign visuals feature American singer and actress Miley Cyrus, who was selected as the spokesperson for the collection in 2015. She is posed reclining in a pink mirrored room adorned with a disco ball and neon lights, and her bold eyebrows, pink eyeshadow, and pink lips are striking. Previously, the collection has featured numerous divas such as Lady Gaga and Rihanna as icons.

The new Viva Glam items include a hot pink lipstick (2,800 yen) and a sparkling pink lip glass filled with silver glitter (2,100 yen). The packaging features Miley Cyrus' signature.