The first pop-up store for "Aymmy in the batty girls," a new brand by Aomoji-kei model Seto Ayumi, who is popular among Harajuku girls, will open on the first floor of Laforet Harajuku from April 26th to May 6th.

The brand's concept is based on American culture, which also forms the basis of Seto's fashion, and is inspired by the lifestyle of a fictional girl named "Aymmy" from California. The brand offers a street style that mixes pop and edgy elements, integrating cultures such as skate, rock, punk, fashion, and military with "Aymmy's" unique sensibility.

The pop-up store will also sell limited-edition items that can only be purchased at Laforet Harajuku. There will also be events featuring Seto in the store during the period.