"ALS Ice Bucket Challenge!!" campaign begins/ (c)FASHION HEADLINE

"ALS Ice Bucket Challenge!!" campaign begins/ (c)FASHION HEADLINE

Rakuten CEO Hiroshi Mikitani pours ice water over himself/ (c)FASHION HEADLINE

Hirotada Ototake and Atsuya Furuta/ (c)FASHION HEADLINE

Atsuya Furuta pours ice water over himself/ (c)FASHION HEADLINE

JustGiving Japan CEO Daigo Sato pours ice water over himself/ (c)FASHION HEADLINE

Nicholas Pettas donates 10,000 yen/ (c)FASHION HEADLINE

Participants in the "ALS Ice Bucket Challenge!!"/ (c)FASHION HEADLINE

END ALS founder Masahiro Fujiwara (Hiro)/ (c)FASHION HEADLINE

Atsuya Furuta/ (c)FASHION HEADLINE

Participants all pour ice water over themselves at the same time/ (c)FASHION HEADLINE

Participants all pour ice water over themselves at the same time/ (c)FASHION HEADLINE

Participants all pour ice water over themselves at the same time/ (c)FASHION HEADLINE

Atsuya Furuta pours ice water over himself/ (c)FASHION HEADLINE

Rakuten CEO Hiroshi Mikitani pours ice water over himself/ (c)FASHION HEADLINE

Rakuten CEO Hiroshi Mikitani pours ice water over himself/ (c)FASHION HEADLINE

Hirotada Ototake pours ice water over himself/ (c)FASHION HEADLINE

Daigo Sato, Representative Director of JustGiving Japan/ (c)FASHION HEADLINE

Aya Oyamauchi/ (c)FASHION HEADLINE

Hirotada Ototake and Daigo Sato, CEO of JustGiving Japan/ (c)FASHION HEADLINE

For the first time in the history of yuru-chara, Tokyo Tower's mascot character Noppon also gets poured with ice water./ (c)FASHION HEADLINE