A barcode reader was installed at the venue. Reading the barcode on an item printed a poem or Christmas message./ (C)FASHION HEADLINE

"Reading Shop" SHOP of words THEATRE PRODUCTS @ TOKYO Kaihoku/ (C)FASHION HEADLINE

Barcode pullover/ (C)FASHION HEADLINE

There are also miscellaneous items available, such as candy cane-shaped earrings (top center)./ (C)FASHION HEADLINE

"Reading Shop" SHOP of words THEATRE PRODUCTS @ TOKYO Kaihoku/ (C)FASHION HEADLINE

Knitwear with Theatre Products T and P logos/ (C)FASHION HEADLINE

Items that take barcodes into consideration are being developed/ (C)FASHION HEADLINE

The Theatre Products logo, presented like a barcode/ (C)FASHION HEADLINE

backpack/ (C)FASHION HEADLINE

There is a barcode decoration behind the mannequin at the venue/ (C)FASHION HEADLINE

When a barcode is scanned with a barcode reader installed in the shop, a poem or Christmas message is printed out./ (C)FASHION HEADLINE

Theater Products' "Reading Shop" opens for a limited time at Shinjuku Isetan

Isetan exclusive pullover (15,000 yen)

Barcode logo designed for this project