LYFT Inc., which operates the D2C fitness brand "LYFT" produced by Edward Kato, one of Japan's leading fitness influencers, will open a pop-up store at EAST-PARK on the 2nd floor (Women's Clothing (Trends)) of the Shinjuku Isetan Main Building for a limited time from January 5th to 11th, 2022.
About LÝFT WOMEN
Ahead of the online store, this pop-up store will unveil and sell LÝFT's first women's apparel, which has been requested by many customers. In addition, a networking event will be held on the 8th, inviting three special guests.
*At the same time, some new men's items will be available for pre-sale. Some men's items are also scheduled to be sold at Isetan Mitsukoshi ONLINE.
*LÝFT WOMEN will be released sequentially from January 14th at the Online Store / Omotesando Store.
《POP-UP STORE Overview》
■ Name: LÝFT POP-UP STORE
■ Location: Isetan Shinjuku Main Building 2F (Women's Clothing (Trendy)) EAST-PARK
https://www.mistore.jp/store/shinjuku/shops/mainfloor2.html
■ Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
■ Date and Time: Wednesday, January 5th – Tuesday, January 11th, 2022, 10:00-20:00
Event Overview
Date and Time: Saturday, January 8th, 3:00 PM onwards
SPECIAL GUESTS: IFBB PRO Edward Kato, IFBB PRO Sally-Ann Kato, JBBF BIKINI Dancy Azusa
※ The content of the event may be changed or canceled due to various circumstances.
【Comment from Edward Kato of LÝFT】
I launched LÝFT with the desire to spread fitness to the world and at the same time bring vitality to the world through the medium of a brand.
We had received many requests from customers even before the announcement, and I am very pleased that we are finally able to release LÝFT WOMEN to everyone. I am confident that we have created a product that will meet those requests.
I am also very honored to be able to make its debut at the historic Isetan Shinjuku store. I hope to continue to promote fitness in Japan through LÝFT, so I look forward to seeing many of you there.
About LÝFT
Company name: LÝFT Co., Ltd.
Established: October 9, 2018
Address: MICO Jingumae 2-A Building, 25-13 Jingumae 4-chome, Shibuya-ku, Tokyo
Business: Planning, manufacturing, and sales of the fitness apparel brand "LÝFT" and planning and sales of "LÝFT NUTRITION"
LÝFT is a D2C fitness apparel brand produced by Edward Kato, one of Japan's leading fitness influencers. Since launching its first product in December 2018, it has been loved by many people for both workout wear and everyday athleisure wear. Driven by the philosophy of creating a better world through fitness, the brand offers fitness-related products, primarily apparel and nutrition.
Official website: https://LÝFT-fit.com/
Official Instagram: https://www.instagram.com/LÝFT.official/
Official Twitter: https://twitter.com/LYFT_fit
Official Youtube: https://www.youtube.com/channel/UCQ19QLcoeK9radbqDVKQZCQ/featured
About trademarks
"LYFT" is a registered trademark of LYFT Inc.
Click here for company press release details
About LÝFT WOMEN
Ahead of the online store, this pop-up store will unveil and sell LÝFT's first women's apparel, which has been requested by many customers. In addition, a networking event will be held on the 8th, inviting three special guests.
*At the same time, some new men's items will be available for pre-sale. Some men's items are also scheduled to be sold at Isetan Mitsukoshi ONLINE.
*LÝFT WOMEN will be released sequentially from January 14th at the Online Store / Omotesando Store.
《POP-UP STORE Overview》
■ Name: LÝFT POP-UP STORE
■ Location: Isetan Shinjuku Main Building 2F (Women's Clothing (Trendy)) EAST-PARK
https://www.mistore.jp/store/shinjuku/shops/mainfloor2.html
■ Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
■ Date and Time: Wednesday, January 5th – Tuesday, January 11th, 2022, 10:00-20:00
Event Overview
Date and Time: Saturday, January 8th, 3:00 PM onwards
SPECIAL GUESTS: IFBB PRO Edward Kato, IFBB PRO Sally-Ann Kato, JBBF BIKINI Dancy Azusa
※ The content of the event may be changed or canceled due to various circumstances.
【Comment from Edward Kato of LÝFT】
I launched LÝFT with the desire to spread fitness to the world and at the same time bring vitality to the world through the medium of a brand.
We had received many requests from customers even before the announcement, and I am very pleased that we are finally able to release LÝFT WOMEN to everyone. I am confident that we have created a product that will meet those requests.
I am also very honored to be able to make its debut at the historic Isetan Shinjuku store. I hope to continue to promote fitness in Japan through LÝFT, so I look forward to seeing many of you there.
About LÝFT
Company name: LÝFT Co., Ltd.
Established: October 9, 2018
Address: MICO Jingumae 2-A Building, 25-13 Jingumae 4-chome, Shibuya-ku, Tokyo
Business: Planning, manufacturing, and sales of the fitness apparel brand "LÝFT" and planning and sales of "LÝFT NUTRITION"
LÝFT is a D2C fitness apparel brand produced by Edward Kato, one of Japan's leading fitness influencers. Since launching its first product in December 2018, it has been loved by many people for both workout wear and everyday athleisure wear. Driven by the philosophy of creating a better world through fitness, the brand offers fitness-related products, primarily apparel and nutrition.
Official website: https://LÝFT-fit.com/
Official Instagram: https://www.instagram.com/LÝFT.official/
Official Twitter: https://twitter.com/LYFT_fit
Official Youtube: https://www.youtube.com/channel/UCQ19QLcoeK9radbqDVKQZCQ/featured
About trademarks
"LYFT" is a registered trademark of LYFT Inc.
Click here for company press release details
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