Rather than showcasing vibrant colors for the New Year, the brand is showing off pale-toned items./ Photo by Kanako Furune (c) FASHION HEADLINE

A kimono made by combining two bolts of patterned fabric, redesigned for a modern fashion sense./ Photo by Kanako Furune (c) FASHION HEADLINE

IKESHOKU means cool craftsman/ Photo by Kanako Furune (c) FASHION HEADLINE

Pale-colored kimonos line the white-based stage/ Photo by Kanako Furune (c) FASHION HEADLINE

Rather than showcasing vibrant colors for the New Year, the brand is showing off pale-toned items./ Photo by Kanako Furune (c) FASHION HEADLINE

Shinjuku Isetan to feature Yamaguchi Souda's new Japanese clothing at first sales event/ Photo by Kanako Furune (c) FASHION HEADLINE

Shinjuku Isetan to feature Yamaguchi Souda's new Japanese clothing at first sales event/ Photo by Kanako Furune (c) FASHION HEADLINE

Shinjuku Isetan to feature Yamaguchi Souda's new Japanese clothing at first sales event/ Photo by Kanako Furune (c) FASHION HEADLINE

Smartphone cases also available/ Photo by Kanako Furune (c) FASHION HEADLINE

Geta sandals with thongs made of washi paper/ Photo by Kanako Furune (c) FASHION HEADLINE

Shinjuku Isetan to feature Yamaguchi Souda's new Japanese clothing at first sales event/ Photo by Kanako Furune (c) FASHION HEADLINE

A horseshoe motif stole is on sale for the Chinese zodiac year of the horse./ Photo by Kanako Furune (c) FASHION HEADLINE

This original Shinjuku obi from Isetan Shinjuku features an auspicious pattern that combines the unique Hakata-ori dokko (dokko) and hanazara (flower plate) motifs, which originally served as talismans against evil spirits, with a maneki-neko (beckoning c/ Photo by Kanako Furune (c) FASHION HEADLINE

Shinjuku Isetan to feature Yamaguchi Souda's new Japanese clothing at first sales event/ Photo by Kanako Furune (c) FASHION HEADLINE

An intricately crafted obidome/ Photo by Kanako Furune (c) FASHION HEADLINE

Mount Fuji motif obidome/ Photo by Kanako Furune (c) FASHION HEADLINE

Obidome with motifs that are easy to perform, such as cranes and sea bream/ Photo by Kanako Furune (c) FASHION HEADLINE

This kimono is a redesign of the "katami-wari" kimono, made by combining two bolts of fabric with a modern fashion sense. It also features an original Shinjuku obi from Isetan Shinjuku, featuring an auspicious pattern that combines the unique Hakata-ori d

This kimono is a redesign of the "katami-wari" kimono, made by combining two bolts of fabric with a modern fashion sense. It also features an original Shinjuku obi from Isetan Shinjuku, featuring an auspicious pattern that combines the unique Hakata-ori d

This original Shinjuku obi from Isetan Shinjuku features an auspicious design that combines the unique Hakata-ori dokko (dokko) and hanazara (flower plate) patterns, which originally served as talismans against evil spirits, with a beckoning cat motif. Co

These sandals have a modern feel, with a three-stone-style thong that looks like three overlapping pieces, and neon-colored lines on the base. Hishiya Cafe Zori 26,250 yen

These obidome feature a crane and turtle motif, symbols of longevity. T.O.D. Obidome (Crane) 15,750 yen, Matsubara Tomohito Obidome (Turtle) 12,600 yen

This stole was created with the direction of "Ura-zukai" (Ura-use), a history of Kai silk lining production. The design is made by joining two stoles together, and the pattern on the back is visible on the front, creating a unique design. Kai Kinuza Stole

The design combines the auspicious crane pattern with the detailed shark print that is unique to Edo Komon. Common Ronse Edo Komon Stole 30,450 yen

Mr. Sota Yamaguchi (stylist, fashion director)

Yuichi Hirose (Edo Komon)

Katsuhiro Kinoshita (Hakata Ori)

Sayaka Izumi (sandals)

Masahiro Ogawa (geta and zori)

Tomohito Matsubara (silver wirework)

Marin Naka