mame Pop-up Shop "Personal Memory" (Isetan Shinjuku, 3rd floor, The Stage #3)/ (c) FASHION HEADLINE

The brand's iconic PVC bag series now comes in a new brown color/ (c) FASHION HEADLINE

mame's latest 14SS collection is available in advance/ (c) FASHION HEADLINE

New items in key colors such as Bordeaux and military colors are available./ (c) FASHION HEADLINE

Styling by designer Kurokawa/ (c) FASHION HEADLINE

The embroidered striped pattern was inspired by an old photograph of a yukata and haori outfit./ (c) FASHION HEADLINE

Sweatshirt dresses with lace sleeves are a popular item/ (c) FASHION HEADLINE

A classic dress designed by designer Kurokawa/ (c) FASHION HEADLINE

Popular bag series (white)/ (c) FASHION HEADLINE

Popular bag series (clear)/ (c) FASHION HEADLINE