From left: "Face Serum," "Amazon Dew," and "Active Edition Unscented" (20ml each / 3,800 yen)/ (C) FASHION HEADLINE

From the left: "Natural Exfoliating Soap" (118g/3,800 yen), "Mineral Clay Mask" (118g/2,800 yen)/ (C) FASHION HEADLINE

New York-based argan oil cosmetics brand "Sula NY" opens pop-up store at Isetan Men's/ (C) FASHION HEADLINE

A beauty serum containing organic argan oil/ (C) FASHION HEADLINE

The brand's worldview is expressed through displays symbolizing the images of three cities: New York, Morocco, and Suriname./ (C) FASHION HEADLINE

This rare oil can only be extracted from 100 kg of argan nuts, with only 1 liter extracted./ (C) FASHION HEADLINE