Piaget's holiday season visually expresses elegant, swirling waves

Nov 29, 2021
For this holiday season, Piaget is reviving the "volute" (meaning "wave" in Japanese) in its campaign visuals. This elegant, swirling form is an important element in Piaget's design history, not only appearing widely in global advertising campaigns in the 1950s but also serving as the brand's logo at international watch and jewelry fairs of the time.

The "volute" is more than just an elegant and stunning logo. The feminine, looping form that graces the periphery of Piaget's jewelry watches has been a source of inspiration for Piaget's high jewelry and watches, and has remained an essential element of Piaget design for decades. It is reflected in the shape of the Limelight Gala collection, characterized by asymmetrical curved lugs that encircle the watch case.


Limelight Gala and Piaget Polo
These are the watch collections that will brighten up this holiday season: the Limelight Gala, with its striking aventurine glass dial; the Piaget Polo Date, with its sparkling bezel set with 60 brilliant-cut diamonds of various sizes; and the Piaget Polo Skeleton watch, with its striking blue skeleton dial.

"Limelight Gala" Case diameter 32mm, 18K white gold, approximately 1.72ct diamonds, 690P Piaget in-house quartz movement 4,268,000 yen (tax included)
"Piaget Polo Date" 36mm case diameter, 18K pink gold, approximately 1.05ct diamonds, 500P1 Piaget in-house automatic movement, interchangeable strap. 6,160,000 yen (tax included).
Piaget Polo Skeleton 42mm case diameter, stainless steel, sapphire case back, 1200S1 Piaget in-house automatic movement, interchangeable strap. 3,542,000 yen (tax included).
The historic "volute" design symbolizes the originality, boldness and free spirit that are the signature of Piaget's creations, connecting the past and the present. As a design source for Piaget, it has been passed down through time, eras and collections, and remains an essential element of Piaget's aesthetic standards. Piaget's wave form, with its beautiful wavy lines, expresses, in a simple design, all the joy and happiness that Piaget embodies in its essence.


Possession
The tip of this medium-sized double bangle in 18K pink gold is adorned with a Possession rotating ring set with cabochon-cut malachite and pavé diamonds. Adding sparkle to a glamorous evening outfit is an 18K white gold sliding pendant. Featuring a rotating ring surrounding a pendant top paved with diamonds, this pendant makes an ideal special gift.

"Possession" Bangle 18K Pink Gold, Approx. 0.42ct Diamond, Malachite ¥1,214,400 (tax included)
"Possession" Pendant 18K White Gold, Approx. 0.68ct Diamond ¥1,223,200 (tax included)


For the holiday season only, Piaget has opened a virtual boutique. By successfully answering the Piaget Legacy Quiz, you will receive a voucher that can be exchanged for a gift at any Piaget boutique nationwide. Also, be sure to take advantage of the original holiday greeting cards to express your feelings to your loved ones.
Make this holiday season special with timeless jewelry and watches that bring joy to both the giver and the receiver.


Piaget Virtual Boutique
https://bit.ly/piaget-holiday

Piaget Original Holiday Greeting Card
https://bit.ly/piaget-holiday-greetingcard


#Piaget
#SpreadFabulousJoy

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編集部
  • "Limelight Gala" Case diameter 32mm, 18K white gold, approximately 1.72ct diamonds, 690P Piaget in-house quartz movement, 4,268,000 yen (tax included)
  • Piaget Polo Date: 36mm case, 18K pink gold, approximately 1.05ct diamonds, 500P1 Piaget in-house automatic movement, interchangeable straps. Price: 6,160,000 yen (tax included).
  • Piaget Polo Skeleton: 42mm case diameter, stainless steel, sapphire case back, 1200S1 Piaget in-house automatic movement, interchangeable straps. Price: 3,542,000 yen (tax included).
  • "Possession" Bangle 18K pink gold, approximately 0.42ct diamond, malachite 1,214,400 yen (tax included)
  • "Possession" pendant, 18K white gold, approximately 0.68ct diamond, 1,223,200 yen (tax included)
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