We want to create polo shirts with changing designs! Lacoste 80th Anniversary Exhibition/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Projection mapping changes the colors and graphics/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Projection mapping changes the colors and graphics/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Projection mapping changes the colors and graphics/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Projection mapping changes the colors and graphics/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Projection mapping changes the colors and graphics/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Brand founder Rene Lacoste also appears/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
In the movie, the color of the crocodile mark changes with one touch/ ©FASHION HEADLINE
Blending in with the graffiti on the wall/ ©FASHION HEADLINE
29 popular polo shirt styles from the past on display/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Venue Room 1/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
The second room displays design variations of the crocodile mark and a text description of the brand's history./ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Crocodile mark design variations/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
The third room displays various famous brand visuals./ Photo by Yoshitaka Dazai ©FASHION HEADLINE
The third room displays various famous brand visuals./ Photo by Yoshitaka Dazai ©FASHION HEADLINE
The brand's founder, Rene Lacoste, was a professional tennis player himself. He was nicknamed "the Crocodile" for his persistent playing style./ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Crocodile footprints lead from the venue to ESTNATION/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Crocodile footprints lead to the pop-up store on the first floor/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Pop-up store on the first floor/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Pop-up store on the first floor/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Pop-up store on the first floor/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Pop-up store on the basement floor/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Pop-up store on the basement floor/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Pop-up store on the basement floor/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Peter Saville 80th Anniversary Collaboration Model/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
We want to create polo shirts with changing designs! Lacoste 80th Anniversary Exhibition/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
French-made French Lacoste lined up/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Reprint of Olympic commemorative polo shirts from each country/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Pop-up store on the basement floor/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
The venue was set up in the O-Yane Plaza. The graphics were based on the 80s./ Photo by Yoshitaka Dazai ©FASHION HEADLINE
The venue was set up in the O-Yane Plaza. The graphics were based on the 80s./ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Display space on the wall of the venue/ Photo by Yoshitaka Dazai ©FASHION HEADLINE
Previous collaboration models also on display/ Photo by Yoshitaka Dazai ©FASHION HEADLINE