It was recently announced that fashion director Nicola Formichetti will be in charge of designing a new character for Glaceau Vitaminwater. His identity was revealed on April 7th.

The new character's name is "Glaceau Remix Man." Based on the theme of "New York-born remix water," he was designed as a character who navigates "NY Remix." His head is based on a turntable, which represents NY Remix. His body is dressed in New York-inspired fashion, and his colorful colors also represent Glaceau Vitaminwater.

In addition, the launch of the "Have You Experienced NY Remix?" campaign was announced alongside the new character's release. The "NY Remix" in the campaign name refers to the remix culture born in New York, a city that continues to create new culture by combining cultures from around the world. The Glaceau Remix Man will introduce "NY remix culture" such as the "Raw Burger," which combines ramen and a burger; "Sushi Nails," a sushi-themed nail art that combines Japanese food and fashion; and "Spinning," an exercise style that combines clubbing and cycling to loud dance music.

There will also be a giveaway campaign. By following and retweeting the Glaceau Twitter account, a total of 468 bottles of Vitamin Water, the same height as the Statue of Liberty, will be given away to a total of 156 people.