Shoe brand Strum Addict and Akasaka hamburger restaurant Authentic will host a cow-themed exhibition, "BEEF—Eat It, Wear It," from April 10th to 14th at ROCKET in Harajuku (6-9-6 Jingumae, Shibuya-ku, Tokyo). Based on the theme of cows, which can be used for both meat and leather, the exhibition will feature an exhibition of Strum Addict's 2014-15 Autumn/Winter collection, an order taking event, and a sale of this season's collection. On the 12th and 13th, Authentic, celebrating its seventh anniversary, will be selling a limited-edition "Blue Cheese Jam Burger," a new special burger. The texture of juicy meat and creamy blue cheese blends with strawberry jam for an accent. Strum Addict was born from the shoe design team Strum Design. They offer high-quality sneakers, centered around a Velcro design inspired by '80s skaters.