A ladder climbing performance was performed to celebrate the start of a new future./ Photo by Masashi Akiba (c) FASHION HEADLINE

Shopping bag designer Kunihiko Moriguchi/ Photo by Masashi Akiba (c) FASHION HEADLINE

"White Topological Allocation Text: Fruit"/ Photo by Masashi Akiba (c) FASHION HEADLINE

Mitsukoshi shopping bag renewal poster

The Matofuri appears with great energy/ Photo by Masashi Akiba (c) FASHION HEADLINE

The Matofuri appears with great energy/ Photo by Masashi Akiba (c) FASHION HEADLINE

A ladder climbing performance was performed to celebrate the start of a new future./ Photo by Masashi Akiba (c) FASHION HEADLINE

A ladder climbing performance was performed to celebrate the start of a new future./ Photo by Masashi Akiba (c) FASHION HEADLINE

A ladder climbing performance was performed to celebrate the start of a new future./ Photo by Masashi Akiba (c) FASHION HEADLINE

A ladder climbing performance was performed to celebrate the start of a new future./ Photo by Masashi Akiba (c) FASHION HEADLINE

A ladder climbing performance was performed to celebrate the start of a new future./ Photo by Masashi Akiba (c) FASHION HEADLINE

A ladder climbing performance was performed to celebrate the start of a new future./ Photo by Masashi Akiba (c) FASHION HEADLINE

A ladder climbing performance was performed to celebrate the start of a new future./ Photo by Masashi Akiba (c) FASHION HEADLINE

As soon as they began singing Kiyari, the venue suddenly took on a solemn atmosphere./ Photo by Masashi Akiba (c) FASHION HEADLINE

The ceremony came to a close with a sanbonjime./ Photo by Masashi Akiba (c) FASHION HEADLINE

Members of the Edo Fire Department Memorial Association's First District excited the crowd./ Photo by Masashi Akiba (c) FASHION HEADLINE

Yoji Naka, General Manager of Nihonbashi Mitsukoshi Main Store/ Photo by Masashi Akiba (c) FASHION HEADLINE

Shopping bag designer Kunihiko Moriguchi/ Photo by Masashi Akiba (c) FASHION HEADLINE

A poster of the new shopping bag hanging on the exterior wall/ Photo by Masashi Akiba (c) FASHION HEADLINE