The soap-based house care brand &SOAP will be fully launched this spring.

The brand was created by Kimura Soap, a soap manufacturer founded in 1924, with the aim of integrating it into urban lifestyles. Its first product line, "STEP BY STEP," proposes a new method for efficient, cleansing by dividing cleaning into three steps: "Pre-Wash," "Main Wash," and "Aftercare." It will be available in four series: for kitchens, fabrics, baths, and toilets.

The "Aftercare" series is noteworthy, as it features a volatile coating for the kitchen, bath, and toilets to prevent stains, mold, and limescale. It is effective for disinfecting and deodorizing clothing and fabrics that cannot be washed with the fabric series. Used as a finishing touch after cleaning, it reduces the frequency of cleaning and saves on care. Furthermore, each of the three steps contains ingredients tailored to its purpose, maximizing cleaning power compared to all-in-one products.

For kitchen use, there are "Dish Pre-Wash Power Powder (powdered dishwashing detergent)" (1,200 yen), "Dish Main Wash Quick Detergent (liquid dishwashing detergent)" (1,450 yen), and "Kitchen Aftercare Coating Liquid (sink coating agent)" (1,450 yen).

For fabric use, there are "Fabric Pre-Wash Power Powder (powdered laundry detergent)" (1,500 yen), "Fabric Pre-Wash Stain Cleaning Bar (spot laundry soap)" (1,500 yen), "Fabric Main Wash Quick Detergent (liquid laundry detergent)" (1,800 yen), and "Fabric Aftercare Antidose Spray (disinfecting laundry spray)" (1,800 yen).

For bath use, the lineup includes "Bath Pre-Clean Power Powder (bath soaking powder detergent)" (1,500 yen), "Bath Main Clean Quick Detergent (bath detergent)" (1,500 yen), and "Bath Aftercare Coating Liquid (bath coating agent)" (1,600 yen).

For toilet use, the lineup includes "Toilet Pre-Clean Power Powder (toilet soaking powder detergent)" (1,500 yen), "Toilet Main Clean Quick Detergent (toilet detergent)" (1,500 yen), and "Toilet Aftercare Coating Liquid (toilet coating agent)" (1,600 yen).

In addition, new gift sets have been released. Choose from 11 different gift wrapping designs to suit celebratory and seasonal gifts. The kitchen set will be sold for 5,000 yen, and the fabric set for 6,000 yen, and each comes with a dedicated tray. In addition, sales of aromas (2,000 yen) will begin from mid-May.

The products will be available at CIBONE CASE, Nakameguro Tsutaya Bookstore, Umeda Tsutaya Bookstore, niko and ... TOKYO and the And Soap website (http://www.and-soap.com). However, gift sets will only be available at CIBONE CASE and niko and ... TOKYO.