Gucci's creative director, Alessandro Michele, unveiled his first fragrance, GUCCI BLOOM, on May 1st.

The fragrance's image models are actress Dakota Johnson, artist Petra Collins, and model Hari Nef. Each is a modern woman with distinctive beauty and individuality, and their charm shines through in the forms and images captured by photographer Glenn Luchford under Alessandro's creative vision.

The three will also attend an exclusive launch party in New York on May 2nd. The fragrance is scheduled to be released in Japan in August.