Etro has launched its new "Crown Me" collection of bags and accessories.

This collection features Arnica, Etro's iconic paisley jacquard fabric, and exclusive crown-inspired decorations. It was born from the meeting of the brand's tradition and contemporary creations.



The eye-catching design and texture of the square studs add sparkle and dimension, making bags and accessories stand out. The tan leather designs feature turquoise stone cabochons and antique silver, while the black leather designs feature black stone cabochons and brass, creating different luxe folk expressions.


Crown Me elevates the brand's most traditional and iconic material to convey a sense of human strength, self-awareness and self-affirmation. It's a metaphor for love and gratitude. Wearing the iconic crown every day will help you feel a renewed sense of inner strength, courage, and worth.


This message of awareness and affirmation is also expressed in the new "Crown Me" campaign. Through the lens of photographer Giampaolo Sgura, model Cara Taylor strikes playful and ironic poses to convey the joy, freedom, and optimism that embodies the spirit of the luxury brand Etro.

In addition to the essential bucket bag, the "Crown Me" collection also includes hobo bags, tote bags with shoulder straps, sandals, headbands, jeweled pieces, as well as small leather goods such as wallets and belts, all adorned with gemstones reminiscent of the crown.



◆ Product lineup
Bucket bag Regular 171,600 yen (W22xH25xD12.5cm) Mini 165,000 yen (W16xH19xD9cm)
Hobo bag 165,000 yen (W18xH14.5xD7.5cm)
Tote bag 176,000 yen (W27xH23xD18cm)
Sandals Flat 128,700 yen Heel 132,000 yen
Headband 83,600 yen
Other items include wallets, belts, and jewels (bracelets, necklaces, earrings).

#CrownMeBag



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