On September 26th, UGG Australia (UGG) will launch "UGG BY YOU," a service that allows customers to custom order their own original footwear, at its Shibuya location, which opened exactly one year ago, ahead of its global concept stores.

With this service, customers can freely customize specific parts of five styles, including boots and slippers, such as the upper, heel counter, outsole, and logo, in their favorite colors, as well as ribbons, charms, and Swarovski crystal letters. With over 100 million patterns available, you can create a one-of-a-kind, original UGG.

The eligible items include four items for women, including the classic "Classic Short," and the equally classic "Classic Mini" for men. Prices range from ¥32,000 to ¥40,000. The service is also available on the UGG official website, with delivery times ranging from three to five weeks from ordering at both UGG Australia Shibuya and the official website. On the 24th, a service launch event was held at UGG Australia Shibuya, attended by Gary Fukumoto, Vice President of UGG Japan Omnichannel, and actress and model Nana Katase. Katase, who loves UGG both at home and in between shoots, tried out the service for herself. "I wanted to give my father, who is a volleyball coach, a sporty pair of UGGs," she said enthusiastically, choosing a khaki body, iconic chestnut color for the heel counter, and a black outsole. "As a UGG fan, this system, which allows me to enjoy both choosing and receiving the item, is something I've been waiting for for a long time. It's packed with thoughtfulness, making it the perfect gift," she commented.