Italian fashion brand PINKO will open a pop-up store in the women's shoe department on the second floor of the main building of the Isetan Shinjuku store. The event will run from February 10th to 16th. PINKO is a contemporary fashion brand founded in Italy in the early 1980s by current president Pietro Negra and his wife, Cristina Rubini. Its lifestyle-oriented collection, featuring dresses, knitwear, accessories, shoes, bags, and more, has garnered attention both in Italy and around the world. Aiming to be an "accessible luxury" brand, the brand offers a lineup of items tailored to a wide range of needs. With a high-quality, diverse fashion perspective and business vision, the brand also focuses on public relations activities, including media appeal and messaging. It is known for featuring world-class supermodels such as Mariah Carey and Naomi Campbell in its advertising. Currently, Pinko operates 51 stores in Italy, 62 overseas, and 32 in-shop locations, and continues to expand. In addition to its own stores, the brand is also sold in major, renowned boutiques and department stores around the world, alongside top designer brands.

This pop-up store, Pinko's first in Japan, focuses on shoes. It features the brand's iconic Gem Sneakers in 13 colors. The upper is covered in sparkling sequins, and the slip-on design makes them easy to put on and take off. The insole design creates a flattering leg line, making them suitable for both casual and formal occasions. Their luxurious appearance, which liberates women from stiletto heels, has made them popular. They are priced at ¥55,000 and available in sizes 35 to 41.

PINKO JAPAN began selling apparel at department stores in Tokyo in the 2016 Spring/Summer season, with plans to open several stores this year. Information about PINKO can also be found on Instagram through the official account (＠PINKOOFFICIAL) and hashtag (#ShineBabyShine).

【Contact Information】
PINKO JAPAN Co., Ltd.
Tel: 03-5778-9861