Diesel has unveiled its digital culture-themed advertising campaign for its Spring/Summer 2016 collection. The campaign was photographed by creative duo Santiago & Mauricio. Models include singer and actor Joe Jonas, model and actress Kiko Mizuhara, Sara Cummings, and Sang Woo Kim, as well as Trevor Signorino and Stav Strashko. The campaign uniquely captures the modern era, where online and offline are seamlessly integrated. It features video, an essential part of digital communication, the "what are you doing now" concept born from social media, and even Diesel's signature emojis. Artistic Director Nicola Formichetti commented, "The digital world is now more real than the real world. Emojis have become a new Esperanto language, connecting cultures, used by millions."

Video source: (Diesel Official YouTube
: https://youtu.be/PrqBjIGduTo)
: https://youtu.be/G45h4e7rNGg)