On May 27th, Prada will release its new fragrance, "PRADA CANDY KISS" (30ml/7,100 yen, 50ml/10,300 yen, 80ml/14,200 yen). The fragrance begins with a pure, soft musk scent, which is undeniably present throughout, from the top to the base notes. The fragrance also features a sensual scent of delicate white cotton and musk, along with vanilla and orange blossom, creating an image that stimulates the senses. The bottle design is a clean white and gold design, with a sleek, curved base in a striking bright pink. The white box features Prada's iconic lip motif. The advertising campaign, photographed by Steven Meisel, features the pop and bold muse Lexi Boling. To commemorate the fragrance's launch, a unique film will be released online.