In "FASHION HEADLINE," we asked brands that recently presented at Tokyo Collection to give their own self-evaluation, with the aim of looking back on Spring/Summer 2013.
Our sixth guest is Director Nishiie of SHIROMA.
Respondent:
Director Nishiie Yasutaka of SHIROMA
Q1. What new challenges did you take on in your creations this season?
A:
For a fresh approach, we used washi paper to represent the leather of a fictional dragon. The lightning theme was expressed with delicate foil processing.
Until now, we've used a traditional runway, but this time we created a V-shaped runway and projected a CG image of lightning onto it. By doing so, we wanted to give the soft, light materials and pale graphics a sharp, pointed impression.
Q2. What aspect of the collection did you focus on the most?
A:
The expression of lightning. A mix of grunge and techno. I wanted to create a collection that also had a sense of strength and transience.
Q3. What is your recommended look or item this season?
A:
My recommendation is the deformed hoodie with graphics and foil processing.
Q4. What items were popular with buyers and the press?
A:
The hoodie above was popular. A version made from a different material with a grunge feel was also popular.
Q5. How would you rate this season's collection? And why?
A:
It's difficult to give a score, but considering that it's getting better every season, since this is the third runway show, I'd say about 300 points. I think the next one will be 400 points.
Q6. Please tell us about your future plans.
A:
Next time, I'd like to do something that will draw attention to the clothes themselves, without being too concerned about the show.
Q7. Other brands you thought were good
A:
None in particular.