IPHORIA, an iPhone case brand from Berlin, Germany, will open a direct store on the first floor of Shinjuku Lumine Est on August 27th.

IPHORIA first arrived in Japan at the end of last year, and was so popular that it immediately sold out at participating stores and pre-orders filled up quickly. The direct store, opening less than a year after its Japanese launch, will carry limited edition items in addition to the regular lineup.

In addition to RESTIR, UNITED ARROWS, Francfranc, and Sogo & Seibu, which have previously stocked IPHORIA items, Ray BEAMS, URBAN RESEARCH Make Store, ANGLOBAL SHOP, and other stores will also begin stocking IPHORIA items from August. The store will be releasing a wide variety of original mobile accessories, including items that sold out at the pop-up shop held at Laforet Harajuku in May, new products that were not previously available, popular nail polish-shaped cases, limited edition items, and more. Designer Milena Jaeckel will also be visiting the store on the 27th and 28th to commemorate the opening. In addition, three pop-up shops will be open: one in the women's accessories/wallet section on the first floor of Isetan Shinjuku Main Building until August 24th; one in the miscellaneous goods promotion space on the first floor of LUCUA1100 in Osaka from August 12th to 25th; and one in the event space on the first floor of Mitsukoshi Nihonbashi Main Building from September 2nd to 15th.