Fruits and Season, Japan's first vegan fruit sandwich specialty store operated by Fruits and Season Co., Ltd., will be hosting a pop-up store at the Bread Promotion on the first basement floor of the main building of Isetan Shinjuku from August 11th to 24th.

At this time, half-size sandwiches (1/4 the size of a slice of bread) will be newly released in special boxes. They will be available at Isetan Shinjuku ahead of their in-store rollout.

In addition, an official LINE account will be launched in August. We will be sending you regular great deals.

■New half-size sandwiches will be available, allowing you to enjoy a variety of sandwiches more easily. Special boxes will also be available.


For the pop-up store at Isetan Shinjuku, a new 1/4 size (half the size of the previous sandwich) will be available. Sets of 4 (current market price: from 2,750 yen) and 12 (current market price: from 8,100 yen) will be sold in advance of the in-store launch. The sandwiches will be packaged in a special box for the 1/4 size. They can be used as a variety gift, allowing you to enjoy a variety of sandwiches.

In addition to the 1/2 size, the pop-up store will also sell the regular size. Please choose the size and quantity that suits your preferences and purpose.

■ fruits and season Isetan Shinjuku Store POP UP INFORMATION
Address: Main building basement 1F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Opening hours: 10am - 8pm
TEL: 03-3352-1111 (main number)

■Official LINE account launches in August!
Following many requests, the official LINE account for fruits and season will be launched on Sunday, August 1st! In addition to the points card function that lets you collect points to get fruit sandwiches, we will also be sending you regular updates on great topics such as information on new products. ID:@995ztect

■ Japan's first vegan fruit sandwich specialty store, "fruits and season"
"fruits and season" is Japan's first vegan fruit sandwich specialty store, which opened in Ebisu in January 2021. Our fruit selection is carefully selected every morning at the market by Daiwa Supermarket, a greengrocer in Okazaki City, Aichi Prefecture, known for its "Daiwa Nakameguro" fruit sandwich specialty store, which has long lines of customers. Some of the fruit is delivered directly from farmers, allowing us to deliver sandwiches made with the most delicious, seasonal fruit at reasonable prices. We are mindful of food waste and use whole fruit whenever possible, and we also offer sandwiches that make use of irregular parts such as the edges.

In response to growing awareness of safe and secure food and the growing diversity of food preferences, we offer only vegan fruit sandwiches that do not contain dairy, eggs, or other animal products. Using homemade soy milk-based cream and original soy milk bread without refined sugar (beet sugar is used instead of refined sugar), our sandwiches have approximately one-third the calories of regular fruit sandwiches. Enjoy a guilt-free, hearty fruit sandwich experience.

The creative direction is handled by popular stylist Michiko Yamawaki. We have paid particular attention to the visual image, packaging, and store interior design to convey a visually appealing feeling, making the product suitable for gift-giving as well.

*Michiko Yamawaki / Stylist, producer of lifestyle brand "Priv.Spoons Club" and
D2C brand "seesbees." She is a mother of one, having welcomed her beloved son last year.


■Various sales methods to accommodate diverse lifestyles
In addition to physical stores that are takeout-only and offer completely cashless payment, we also offer delivery (Uber Eats, Wolt).
For customers in distant locations or as gifts, we also offer online sales in limited areas (made-to-order sales; orders placed by Monday will be delivered on the date of your choice between Thursday and Sunday. Please see the official website for details). We are also developing a prepayment app to reduce waiting times in stores (scheduled for launch within 2021).

■SHOP INFORMATION
fruits and season (Japanese: Fruits and Season)
Address: Clean Palace 1F, 1-10-1 Ebisu Nishi, Shibuya-ku, Tokyo 150-0021
Tel: Not disclosed Opening hours: 10:00-20:00 (closes when sold out) *No eat-in area Closed: Mondays (Open on public holidays but closed the following day)
・Website https://fruitsandseason.com/
・Instagram https://www.instagram.com/fruitsandseason/
・LINE ＠995ztect



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