The FEILER Heidi Festa will be held on the 6th floor of the Isetan Shinjuku Main Building from August 4th to August 17th. We will be introducing new products planned and developed in collaboration with approximately 140 FEILER @feiler-jp ambassadors. The medium brown color, which received the highest fan vote, will be available for pre-sale at Isetan Mitsukoshi.
FEILER is a chenille fabric brand founded in Germany in 1948. Every year on August 12th, fans of the popular "Heidi" pattern take to social media to share photos of their favorite Heidi-patterned items with the hashtags "#FEILER" and "HeidiDay."
In 2020, a customer-participation Heidi consumption project was launched, inspired by the desire to enjoy creating products together with fans. This year, the new "HEIDI DESIGN LABO" series of products was born, planned together with approximately 140 official Feiler @feiler-jp ambassadors.
This year's Heidi Festa will feature approximately 50 items, including items available for pre-sale at Isetan Mitsukoshi.
HEIDI DESIGN LABO is a product created together with fans.
The Heidi series was born in 1999. Ladybugs, butterflies, birds, and tiny flowers... "Heidi" features fun patterns woven with small creatures found in the German fields, and its cuteness has made it a hugely popular series among people of all ages.
The new product from "HEIDI DESIGN LABO" was created together with fans with the desire to "enjoy the product creation process together with fans," and its elegant pink color brings happiness.
▲ Heidi Bag-in Mini Tote (Size: Approx. 15cm high x 21cm wide x 7cm deep) 14,300 yen
▲ Heidi Drawstring Pouch with Handle (Size: Approx. 19cm high x 22cm wide x 2cm deep) 9,900 yen
▲<Feiler>Heidi Stainless Steel Bottle (Size: Approx. 13cm height x 6cm width x 6cm diameter) 5,500 yen
The medium brown color, which received the highest votes from fans, will be sold in advance at Isetan Mitsukoshi.
Starting August 4th, the medium brown color Heidi, which received the highest votes from official Feiler @feiler-jp ambassadors, will be sold in advance at three stores: Isetan Shinjuku, Nihonbashi Mitsukoshi Main Store, and Ginza Mitsukoshi.
*Please contact each store for sales methods.
*See below for details on sales methods at Isetan Shinjuku.
https://www.mistore.jp/store/shinjuku/shops/baby_kids/maternity_newborn/shopnews_list/shopnews022.html
▲<Failor>
Top left: Heidi Tote bag (size: approx. 18x31x13cm) 15,400 yen
Top right: Heidi one-handle bag (size: approx. 21x27.5x13cm) 27,500 yen
Bottom left: Heidi tissue pouch (size: approx. 9.5x14cm) 7,150 yen
Bottom center: Heidi side pouch (size: approx. 6.5x10.5x2cm) 5,500 yen
Bottom right: Heidi drawstring bag with handle (size: approx. 19x22x2cm) 9,900 yen
▲<Feiler>Heidi handkerchief (size: approx. 25 x 25 cm) 2,420 yen
Heidi pattern cup holder gift
We will be giving away a Heidi pattern cup holder to customers who spend 16,500 yen or more at the Heidi Festa held at Isetan Shinjuku.
*As numbers are limited, this offer will end when stock runs out.
Starting August 18th, we will be stocking a wide variety of items that can be worn by three generations on the baby and children's clothing floor on the 6th floor of the main building.
*Feiler will be available on the Living Floor on the 5th floor of the main building of Isetan Shinjuku until August 3rd.
◆information◆
FEILER Heidi Festa
Wednesday, August 4th - Tuesday, August 17th
Isetan Shinjuku Main Building, 6th Floor, The Stage #6
Click here for company press release details
FEILER is a chenille fabric brand founded in Germany in 1948. Every year on August 12th, fans of the popular "Heidi" pattern take to social media to share photos of their favorite Heidi-patterned items with the hashtags "#FEILER" and "HeidiDay."
In 2020, a customer-participation Heidi consumption project was launched, inspired by the desire to enjoy creating products together with fans. This year, the new "HEIDI DESIGN LABO" series of products was born, planned together with approximately 140 official Feiler @feiler-jp ambassadors.
This year's Heidi Festa will feature approximately 50 items, including items available for pre-sale at Isetan Mitsukoshi.
HEIDI DESIGN LABO is a product created together with fans.
The Heidi series was born in 1999. Ladybugs, butterflies, birds, and tiny flowers... "Heidi" features fun patterns woven with small creatures found in the German fields, and its cuteness has made it a hugely popular series among people of all ages.
The new product from "HEIDI DESIGN LABO" was created together with fans with the desire to "enjoy the product creation process together with fans," and its elegant pink color brings happiness.
▲
▲
▲<Feiler>Heidi Stainless Steel Bottle (Size: Approx. 13cm height x 6cm width x 6cm diameter) 5,500 yen
The medium brown color, which received the highest votes from fans, will be sold in advance at Isetan Mitsukoshi.
Starting August 4th, the medium brown color Heidi, which received the highest votes from official Feiler @feiler-jp ambassadors, will be sold in advance at three stores: Isetan Shinjuku, Nihonbashi Mitsukoshi Main Store, and Ginza Mitsukoshi.
*Please contact each store for sales methods.
*See below for details on sales methods at Isetan Shinjuku.
https://www.mistore.jp/store/shinjuku/shops/baby_kids/maternity_newborn/shopnews_list/shopnews022.html
▲<Failor>
Top left: Heidi Tote bag (size: approx. 18x31x13cm) 15,400 yen
Top right: Heidi one-handle bag (size: approx. 21x27.5x13cm) 27,500 yen
Bottom left: Heidi tissue pouch (size: approx. 9.5x14cm) 7,150 yen
Bottom center: Heidi side pouch (size: approx. 6.5x10.5x2cm) 5,500 yen
Bottom right: Heidi drawstring bag with handle (size: approx. 19x22x2cm) 9,900 yen
▲<Feiler>Heidi handkerchief (size: approx. 25 x 25 cm) 2,420 yen
Heidi pattern cup holder gift
We will be giving away a Heidi pattern cup holder to customers who spend 16,500 yen or more at the Heidi Festa held at Isetan Shinjuku.
*As numbers are limited, this offer will end when stock runs out.
Starting August 18th, we will be stocking a wide variety of items that can be worn by three generations on the baby and children's clothing floor on the 6th floor of the main building.
*Feiler will be available on the Living Floor on the 5th floor of the main building of Isetan Shinjuku until August 3rd.
◆information◆
FEILER Heidi Festa
Wednesday, August 4th - Tuesday, August 17th
Isetan Shinjuku Main Building, 6th Floor, The Stage #6
Click here for company press release details
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