On October 5th, Isetan Mitsukoshi Holdings (Representative Director and Executive Officer: Taiyo Onishi) held the grand opening of its online store "NOREN NOREN ISETAN MITSUKOSHI," which proposes a luxury lifestyle. In conjunction with this, the company will also launch "PEEK-A-NOREN," a digital magazine in collaboration with Vogue magazine.

The company has been operating the online store "NOREN NOREN ISETAN MITSUKOSHI," where luxury fashion can be purchased, since June of this year. On October 5th, the site opened with the addition of three new categories: food, living, and lifestyle. The site will not only function as an e-commerce site, but will also be used by stylists (sales staff) in stores as a digital catalog to communicate the diverse product lineup to customers.

The store will carry approximately 60 brands. Fashion brands include LOEWE, JIL SANDER, Salvatore Ferragamo, JIMMY CHOO, STELLA McCARTNEY, and DOLCE & GABBANA. Doltier & Gabbana will be holding a promotion at The Stage on the first floor of the Isetan Shinjuku main building from the 5th, the day of the grand opening, and some of its products will be sold on the website, linking the store to the physical store. New to the grand opening will be food items such as chocolates by Jean-Paul Hevin, macarons by Ladurée, and champagnes by Deutz, Dom Pérignon, and Veuve Clicquot. Other categories include a living category proposing high-quality living spaces, and a lifestyle category creating future lifestyles with art pieces, travel plans, AI robots, digital merchandise, and more, offering lifestyle suggestions both tangible and intangible.

To mark the grand opening, the online media "PEEK-A-NOREN WITH VOGUE" will be publishing a fashion story with the theme "Take Off!" Going forward, the store will continue to publish seasonal fashion stories, as well as biweekly essays and seasonal information.