Sportmax: Add a playful touch to your everyday life and enjoy your natural self [17SS Women's]

Oct 13, 2016

SPORTMAX held its Spring/Summer 2017 show in Milan on September 23rd. Inspired by Japanese photographer Kusunoki Uraguchi's photo book "Shima no Ama," the collection evoked a playful, optimistic, and cheerful atmosphere, reminiscent of the innocent, natural smiles of the women of the sea. Materials such as soft, hand-washed cotton and wavy silk created a light and airy impression. Thin metal threads were woven into wrinkled linen to create a worn texture. Gatherings and drawstrings were frequently used, taking advantage of the softness of the materials to create balloon skirts, and waistlines and side seams could be adjusted, embracing the "spontaneous" trend that continued from last season. Spindle heels in eggshell blue and towbar red accented the models' light steps, and the lively expressions of the models further enhanced the joyful atmosphere of the show.

Rather than striving for perfection, reveal your true self and find joy in life! It was as if he was teaching me something important that had been buried in the repetitive daily routine of being consumed by work.
ELIE INOUE
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
  • SPORTMAX 17SS Women's Collection
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