Isetan Men's, OPENERS and "Shopanista" Snap Event

Super Cool Biz fashion show featuring boxer Murata and Miss Campus

Ice walls and icicles appear at Omotesando Hills. A cool spot to feel the coolness has appeared!

Gunze releases steteko, a joint development with Isetan Mitsukoshi

Hankyu Men's Tokyo's Cool Biz and Classic "Cool Gentle" Styles

Following on from last year, Toray launches "COOL AVENUE," a Cool Biz business initiative