Masamichi Toyama, CEO of Smiles, will be exhibiting his work as an artist at the Tokyo Biennale (organized by Tokyo Biennale General Incorporated Association), which will be held from July 10, 2021. Set on the observation deck of the 9th floor of the San-ai Dream Center in Ginza 4-Chome, which was reborn as an art gallery in June 2021, he will present an installation and AR work themed around "time," incorporating the surrounding scenery, including the Wako Clock Tower.

PHOTO: YUKO CHIBA
About the Works

Work 1. "Spinout Hours - Two Spinout Hours and Then Some"
For this exhibition, set in the RICOH ART GALLERY LOUNGE, which opened in the observation lounge on the 9th floor of the San-ai Dream Center, Toyama created an installation themed around "time" that incorporates the surrounding historical scenery, such as the Wako Clock Tower and Ginza Mitsukoshi. The location chosen by Masamichi Toyama, born in 1962, is the San-ai Dream Center, which opened at the Ginza 4-Chome intersection the year before the 1964 Tokyo Olympics. In the title work, "Spinout Hours ~ Two Spinned Hours and Then Some," a new story unfolds in this building, which has witnessed the past, present, and future of Tokyo, incorporating AR (Augmented Reality) technology.

PHOTO: YUKO CHIBA

Work 2. "OTM (On the time machine)"
In the other work, "OTM (On the time machine)," Masamichi Toyama, born in 1962, superimposes the period of high economic growth following the 1964 Olympics with his own entrepreneurial ventures, creating a "time machine" as a device for each individual to create their own future. Three boardable OTMs will be installed within the venue, allowing you to travel to the future of your choice.リア・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・パルコ・→ https://tb2020.jp/ticket/
*In order to prevent the spread of COVID-19, we may limit the number of people allowed in depending on the time of day. For the same reason, we also ask that you write your name when entering. Thank you for your understanding.

Planning cooperation: Ricoh Company, Ltd.
Product sponsorship: Seiko Holdings Corporation
Technical cooperation: sforzando LLC.
Masamichi Toyama solo exhibition website: https://artgallery.ricoh.com/exhibitions/onthetimemachine
Tokyo Biennale website: https://tb2020.jp


Masamichi Toyama profile


Masamichi Toyama
Born in Tokyo in 1962. He has held several solo exhibitions both in Japan and overseas since 1996. In 2000, he founded Smiles Co., Ltd. As well as developing a number of brands such as Soup Stock Tokyo, the company Smiles has also been exhibiting works such as Lemon Hotel as an artist at art festivals in Echigo-Tsumari and Setouchi since 2015. He currently operates The Chain Museum, a museum open to the public, and Art Sticker, a new art platform.


About Tokyo Biennale 2020/2021


Theme: Towards Unfamiliar Scenery - Purity x Earnest x Deviation -
Period: Saturday, July 10, 2021 - Sunday, September 5, 2021 *The period is subject to change.
Organizer: Tokyo Biennale General Incorporated Association
Website: https://tb2020.jp

Supported by: Chiyoda Ward, Chuo Ward, Bunkyo Ward, Taito Ward, Chiyoda Ward Tourism Association General Incorporated Association, Chuo Ward Tourism Association General Incorporated Association, Bunkyo Ward Tourism Association General Incorporated Association, Embassy of Iceland, Embassy of the United States, Embassy of Israel, Embassy of Italy, Embassy of the Republic of Singapore, Taiwan Cultural Center, Embassy of New Zealand, Embassy of Brazil
Special grants: Agency for Cultural Affairs/Japan Arts Council Reiwa 3rd Year Japan Expo Innovation Project, Ishibashi Foundation
Supported by: Tokyo Metropolitan Foundation for History and Culture, Arts Council Tokyo, Asian Cultural Council, Association for Corporate Support of the Arts 2021 Arts and Culture Social Creativity Fund
Special Sponsors: Mitsubishi Estate Co., Ltd., Daimaru Matsuzakaya Department Stores Co., Ltd., SoftBank Corp.
Sponsors: Otemachi-Yurakucho SDGs ACT5 Executive Committee, Tokyo Dome Corporation, McDonald's Japan Co., Ltd., Nippon Paint Co., Ltd., Buildec Co., Ltd.
Special Cooperation: 3331 Arts Chiyoda, Command N (NPO Arts Organization), Murayama Co., Ltd., Otemachi-Marunouchi-Yurakucho Area Development Council (NPO)
Cooperation: Ryohin Keikaku Co., Ltd., Otemachi-Yurakucho Area Management Association (NPO)
General Directors: Nakamura Masato, Koike Kazuko
Venue: Northeast Tokyo (area spanning Chiyoda, Chuo, Bunkyo, and Taito wards)

About Smiles Co., Ltd.


Smiles Co., Ltd. is a business company founded in 2000 with its first business, the soup specialty store "SoupStockTokyo." We are creating businesses that propose new ways of living in the modern age without being bound by preconceived notions or industry boundaries, such as the tie specialty store "giraffe," the modern family restaurant "100 Spoons," the select recycle shop "PASS THE BATON," and the nori bento specialty store "Brush Soy Sauce Nori Bento Yamanobori." We aim to raise the temperature of the world by asking the question, "Why did it have to come to this?"
▶Smiles: Official website http://www.smiles.co.jp/



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