Hitomi, the charismatic maid who runs the maid cafe "@Home Cafe" in Akihabara, has launched the fashion brand "Seventeen Kiss," which began selling on her web shop on July 17th.

Drawing on Hitomi's own experience in pursuing moe, each item in the brand's items is guaranteed to feature a "moe point." The maid outfits released as the first release are based on the concept of recreating dolls wearing the clothes. The original maid outfits are mostly priced in the 20,000 yen range.

Hitomi herself works as a maid in Akihabara. She noticed that the maid outfits she normally wears incorporate many "moe elements" that make girls look cute, which led her to start the new brand.