Bamboo bag from a collaboration between Gucci and Sendaihira/ Courtesy of Gucci

From left, Living National Treasure Suiro Koda, Gucci Japan President Matteo Mascazzini, and Sendai Mayor Emiko Okuyama at Sendai City Hall/ Courtesy of Gucci

Sendaihira, a silk weaving tradition dating back to the Edo period/ Courtesy of Gucci

All bags are handmade by artisans/ Courtesy of Gucci

All bags are handmade by artisans/ Courtesy of Gucci