
ANTEPRIMA, popular for its wirebags, and BABBI, the Italian brand that created a huge boom with its wafer chocolates, have collaborated to release a Valentine's Day gift for 2013. This special gift features two Viennesi wafers, BABBI's signature chocolate, adorned with ANTEPRIMA's wirebag and FIORI flower motif, packaged in a tote bag. It's a perfect gift for both men and women. The price is estimated at ¥1,680. The gift will be available at the Isetan Shinjuku store from January 23rd (Wed) and on the Isetan online store (orders open from January 16th (Wed) to February 2nd (Sat)). ANTEPRIMA is an Italian brand created by creative director Izumi Ogino. It has been an official participant in the Milan Collection since 1998. The brand name means "before debut" in Italian, and embodies the idea that age doesn't matter when it comes to a woman's debut.
BABBI is also known as the company that popularized Italian gelato around the world. While developing wafers and cones that go well with gelato, they created popular wafer chocolates such as Viennezi and Wafferini.














