BALLY has launched a new bag, "SUZY." It went on sale in Japan on November 29th.

The bag is inspired by the "B-Loved" bag from the Fall/Winter 2016 collection and features a "B Turn Lock" clasp and a new gold chain shoulder strap. Despite its slim profile, it features pockets on the front, back, and inside. It's available in materials such as calfskin, suede, and python. A model with studded edges is also available, making it perfect as a party bag.

Digital artist Ignasi has also created a playful animation featuring the bag. "SUZY" sneaks up on sunglasses, showing off its cheeky side. The animation can be viewed on the official BALLY website. The bag will also be featured in the Spring/Summer 2017 collection, scheduled for release in early March, and will be available in a variety of vibrant colors.