Stella McCartney has announced a new collaboration series, "#StellaBy," in which artists and creators reinterpret the brand's collections.

The first collaborator is Philippa Price, a global artist and director who has worked on music videos, live performances, and installations for artists such as Rihanna, Alicia Keys, and Banks. This time, the shoot was set at the Crown Motel in Nevada, USA, and featured models Bradley Soyru and Megan Nelson wearing the brand's Spring 2017 men's and women's collection.

Philippa Price says she enjoys drawing inspiration from the location and creating a story for her shoot. When asked why she chose the Crown Motel as the setting for this shoot, she said, "To be honest, I was originally planning to shoot the AW16 collection, and I had a vague idea of a clown-like theme for the collection's silhouettes, which is why I chose the Crown Motel. However, when I saw the new SS17 collection, I felt a bit of a Western Depression-era vibe, but I still think it was a perfect fit."

Video Source: (Stella McCartney Official YouTube: https://youtu.be/X3pSsa_O_Ls)