"rem closet," the first D2C project launched by Stripe International Inc., will be located on the sixth floor of the main building of Isetan Shinjuku for five days from March 31st to April 4th.


"rem closet," which appointed former koe shop staff member Riho Matsui (hereafter "Matsui") as director, has celebrated its first anniversary. On March 10th, it opened its own store on ZOZOTOWN. Since the launch of its 2021 Spring/Summer collection, each item has dominated the overall women's rankings. Furthermore, the brand has achieved the remarkable feat of nearly dominating individual category rankings, making it a rapidly rising brand.

It has been decided that "rem closet" will be participating in the "150cm-ish "STYLE"" event being held at Isetan Shinjuku store. During the event, Director Matsui will be at the store, providing customer service and understanding to the concerns of short customers. In addition, to commemorate the first anniversary, three special designs created in collaboration with French chic Japanese brand "JILKY" will be released in store and at the Isetan Mitsukoshi online store.
(Online store https://www.mistore.jp/shopping/brand/list?brand=025502&fcd=1023000)

Please take this opportunity to come to Isetan Shinjuku store and try out the "rem closet" products in person.

■ 150cm-ish "STYLE" Event Overview
Venue: Isetan Shinjuku Main Building, 6th Floor, Event Hall
Period: Wednesday, March 31st – Sunday, April 4th *Closing at 6pm on the last day
Participating brands: Apparel brands such as: rem closet, Maison de FLEUR / Maison de FLEUR Petite Robe / Maison de FLEUR Petite Robe canone, INDIVI, ICB, and Theory, jewelry brands such as COCOSHNIK, shoe brands such as FOREMOS marco

■ Scheduled to be introduced on Shito Rei's YouTube channel
Rei Shito, a photographer who has recently become a hot topic on YouTube, will be introducing selected brands from the "150cm-ish "STYLE"" event. She will also be introducing "rem closet," so be sure to check it out.


Rei Shito (Photographer, Journalist)
Rei Shito is one of Japan's leading street style photographers and journalists. She is active in a wide range of media, including magazines, newspapers, and social media. With her extensive knowledge of fashion, from street style to runway fashion, she is active in a wide range of genres, including corporate advisory, seminar lecturer, and product development producer.
Instagram: https://www.instagram.com/reishito/
Twitter: https://twitter.com/stylefromtokyo
You Tube: https://www.youtube.com/channel/UC3aFk7IiEk2CjsrGVgE1I_A

*The content of the event may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.

■ Overview of products available in advance at Isetan Shinjuku store *All prices include tax

1. "JILKY x rem" collaboration items
To commemorate the first anniversary of "rem closet", we have prepared collaboration products in which popular and classic items from the French chic Japanese brand "JILKY" have been resized for petite women. Three types will be available in advance at Isetan Shinjuku store and the Isetan Mitsukoshi online store.


[JILKY×rem] Cache-coeur shirred blouse 15,400 yen Color: White/Black



[JILKY×rem] Tuxedo shirt 15,400 yen Color: White/Gray Beige/Black


[JILKY×rem] Tiered long skirt 19,800 yen Color: Khaki/Black

2. New "rem closet" products
Ten Spring/Summer 2021 items will be available in advance at the Isetan Mitsukoshi online store and the Isetan Shinjuku store. In particular, the "Relax Wear" series, which will be making its debut at "rem closet," is a series that focuses on the feel of the material against the skin. Please come and try them out in store.


Drawstring pants 8,800 yen Color: Ivory/Dark Brown


Pile terry reversible T-shirt / Pile terry reversible pants 4,400 yen / 5,500 yen Color: Oatmeal / Mocha / Black


Cross seam dress 7,700 yen Color: Beige / Black

1.2. Pre-sale: Isetan Mitsukoshi Online Store EC release starts on Tuesday, March 30th from 10:00
（https://www.mistore.jp/shopping/brand/list?brand=025502&fcd=1023000）
Isetan Shinjuku Store EC release starts on Wednesday, March 31st from 10:00 * The timing of regular sales at Stripe Club and zozotown will be announced on the official Instagram.

3. Matsui's Favorite Fragrance, "L:A BRUKET," Appears at a Pop-Up Shop


"L:A BRUKET," a favorite of director Matsui, will appear in a pop-up shop at the main building of Isetan Shinjuku. Based on Swedish spa therapy, the brand carefully blends high-quality organic ingredients from the sea and land, and offers hand creams, room candles, and more. Experience the luxurious aromas that soothe your soul and provide relaxation.

■ About "rem closet"
"rem closet" originated from the desire to provide ready-made clothing for petite women. Directed by Matsui Riho, it is a casual fashion brand aimed at petite women under 153cm tall. It offers unprecedented sizing and a unique style for petite women.
Official brand online store
STRIPE CLUB: https://stripe-club.com/remcloset/
ZOZOTOWN: https://zozo.jp/shop/remcloset/
Official brand Instagram: https://www.instagram.com/rem__closet/

■ Director: Matsui Riho


While working as a shop staff member for about three years, she used social media to promote outfits for petite women. Concerned about her own short stature, she launched the brand "rem closet" for petite women.
Instagram: https://www.instagram.com/rihoo914/
WEAR: https://wear.jp/riho0914/
YouTube: https://www.youtube.com/channel/UChUb--6aq-fSTY1tfsl2cig/videos



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