Nakagawa Masashichi Shoten celebrates its 300th anniversary! The Great Japan Exposition will be held in five cities across the country, providing an opportunity to discover crafts. | PHOTO(8/29)

A deer sculpture was created based on the theme of "contrast between old and new" in the spirit of Japanese culture, which is to learn from the past and create something new./ (c) FASHION HEADLINE

The 300th anniversary logo was designed by creative director Manabu Mizuno/ (c) FASHION HEADLINE

The "old" deer was created over a period of more than a year using traditional Nara techniques./ (c) FASHION HEADLINE

The "new" deer was created by scanning the "old" deer and using cutting-edge technology./ (c) FASHION HEADLINE

Nakagawa Masashichi Shoten celebrates its 300th anniversary! The Great Japan Exposition will be held in five cities across the country, providing an opportunity to discover crafts./ (c) FASHION HEADLINE

Tsunemasa Omote/SANDWICH/ (c) FASHION HEADLINE

300th anniversary logo/ (c) FASHION HEADLINE

*Design is subject to change under the supervision of the Craft Monopoly Association./ (c) FASHION HEADLINE

Great Japan City Exposition/ (c) FASHION HEADLINE

Commemorative sake set created in collaboration between Nakagawa Masashichi Shoten, Nousaku, and Gyokusendo/ (c) FASHION HEADLINE

Nakagawa Masashichi Shoten celebrates its 300th anniversary! The Great Japan Exposition will be held in five cities across the country, providing an opportunity to discover crafts./ (c) FASHION HEADLINE

New local toy: Deer Hariko/ (c) FASHION HEADLINE

Paris World's Fair handkerchief / motta/ (c) FASHION HEADLINE

Nakagawa Masashichi Shoten celebrates its 300th anniversary! The Great Japan Exposition will be held in five cities across the country, providing an opportunity to discover crafts./ (c) FASHION HEADLINE

Nakagawa Masashichi Shoten celebrates its 300th anniversary! The Great Japan Exposition will be held in five cities across the country, providing an opportunity to encounter crafts./ (c) FASHION HEADLINE