A comfortable new normal that overcomes with a sporty mindset. A new style of everyday wear from Takeo Kikuchi and Mizuno.

Release Date:2021.02.26
Feb 28, 2021
2020年1月26日 src="https://prtimes.jp/i/2439/852/resize/d2439-852-768649-0.jpg" alt="We propose a "new normal" that responds to the various changes in post-COVID-19 lifestyles, work styles, and clothing." />We propose a "new normal" that responds to the various changes in post-COVID-19 lifestyles, work styles, and clothing.
TAKEO KIKUCHI, a men's brand developed by Explorers Tokyo Co., Ltd., a World Group company, will be releasing collaborative products with sports manufacturer Mizuno Corporation on the TAKEO KIKUCHI online store and in stores nationwide from February 26th. This time, the lineup is designed to be effortlessly wearable anytime, anywhere, while keeping time, place, and occasion (TPO) in mind. Mizuno and Takeo Kikuchi have imagined a new form of everyday wear, a "new normal" in which everything from appearance to style is unprecedented, like an athlete working hard at their desk in a uniform and achieving results. The collection includes six items: a blouson, jacket, pants, polo shirt, T-shirt, and backpack, centered around stylish, sporty black and the gray essential for a traditional look. Mizuno's proprietary technology and materials, including the breathable, waterproof material BERGTECH®, combine with various essential daily functions such as stretch, water repellency, and quick-drying properties, adding the versatile design and playful details that are unique to Takeo Kikuchi.

In addition, a monitor campaign will be held from early March, where you can try on these actual products and experience their comfort and functionality.
*Details can be found on the special website.
https://store.world.co.jp/s/brand/takeo-kikuchi/collaboration/mizuno/?utm_source=owned&utm_medium=cpd&utm_campaign=takeokikuchi&utm_term=210226

What is comfort after overcoming the significant changes in attitudes and environment that have occurred since the COVID-19 pandemic? Mizuno and Takeo Kikuchi propose a spirit that connects a sports mindset with clothing, and allows you to enjoy even a new lifestyle.
Blouson ¥34,000 (product price + tax)Blouson ¥34,000 (product price + tax)
Jacket ¥34,000 (product price + tax), T-shirt ¥11,000 (product price + tax)Jacket: ¥34,000 (product price + tax), T-shirt: ¥11,000 (product price + tax)
Pants ¥16,000 (product price + tax)Pants ¥16,000 (product price + tax)
Backpack ¥27,000 (product price + tax)Backpack 27,000 yen (product price + tax)
Polo shirt 14,000 yen (product price + tax)Polo shirt 14,000 yen (product price + tax)
【 Information 】
Mizuno | TAKEO KIKUCHI Special website: https://store.world.co.jp/s/brand/takeo-kikuchi/collaboration/mizuno/?utm_source=owned&utm_medium=cpd&utm_campaign=takeokikuchi&utm_term=210226
Instagram: @takeokikuchi_official ( https://www.instagram.com/takeokikuchi_official/?hl=ja)
Facebook: @TAKEOKIKUCHI.world ( https://www.facebook.com/TAKEOKIKUCHI.world )
Twitter: @TAKEO_Official ( https://twitter.com/TAKEO_Official )



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