Relax and apply makeup to your mood of the day. Feel more comfortable and be yourself. Introducing SHIRO's first liquid eyeliner. The Calendula Liquid Eyeliner will be released nationwide on March 25th in two standard colors and four limited-edition colors. Pre-orders will begin on March 11th at 10:00 AM on the online store only.
"We want you to enjoy color makeup more comfortably and freely."
This liquid eyeliner was born from that idea.
The makeup techniques you once learned have become second nature every day.
Start by applying primer and foundation, then set with concealer,
then apply a gradient of eyeshadow, eyeliner, mascara...
Rather than following a set method, and sometimes not even worrying about the order,
after preparing your skin with skincare, relax and try drawing eyeliner freely according to your mood that day.
It's new, somehow comfortable, and sure to make makeup more fun.
Now that we spend our days wearing masks and feeling comfortable applying a lighter foundation or no foundation at all,
we wanted to create eye makeup that has a relaxed feel, not just for the base, but also for the eyes,
and that you can have fun with simple yet impactful colors.
■'Calendula Eyeliner Liquid' New product - 2 standard colors / 4 limited edition colors
'Calendula Eyeliner Liquid' (2 standard colors / 4 limited edition colors)
＜Product Features＞
● Enjoy the smooth, melt-in feel that only a liquid can provide.
From delicate lines that fill in the gaps between your lashes to bold lines that accentuate the eyes, you can draw just the way you want.
● Not only is it resistant to humidity and sebum, it also dries quickly and is formulated to resist smudging, even when rubbed.
Maintains a beautiful, freshly applied finish while you wear it.
●This water-soluble eyeliner is gentle on the eyes, smudge-resistant, and can be removed with warm water.
It can be easily removed when washing your face, so it won't strain your skin.
●The range of colors allows you to enjoy it however you like; add it to your regular makeup or use it alone to create a stylish eye makeup look.
●Contains calendula (*1), also known as the "skin guard," so you can apply makeup while caring for your eyes.
CALENDULA Calendula [Moisturizing] Calendula is highly effective in preventing skin irritation and has excellent skin care properties.
SHIRO extracts an extract with highly effective beauty benefits from the beautiful petals of this flower in-house.
Gently cares for and moisturizes the eye area, which is prone to dryness.
The limited edition Reflection color was actually inspired by a certain place.
Last fall, even after the self-restraint measures were lifted, I still felt hesitant to go out into crowded cities,
so I went out for the first time in a while to a certain valley.
I had been staying indoors all this time, so seeing nature for the first time in a while was truly beautiful, and the clear blue color of the river reminded me of my desire to relax and wear makeup more comfortably and freely.
The colors are inspired by the sparkling colors of nature,
and are a carefully selected color lineup that will give you a modern look.
Classic [1D01 Black]
Jet black that brings out the definition of your eyes
Classic [1D02 Brown]
Deep brown that brings a soft impression to your eyes
Limited Edition [1D03 Reflection Copper]
A calming copper that brightens the eyes
Limited Edition [1D04] Reflection Blue
A metallic blue that coolly accentuates the eyes
★Limited Edition [1D05 Reflection Mint Green]
A smoky metallic green with a fresh sparkle
Limited Edition [1D06 Reflection Silver]
A trendy metallic silver with a delicate shine
*1 Calendula (calendula flower extract) / Moisturizing
【About the product】
Wednesday, March 10, 2021 Isetan Shinjuku store "Isetan Makeup Party", pre-sale at meeco
2 standard colors / limited production of 4 colors on sale
(Only sold at the event venue and meeco during the event period from March 10 to March 15)
Thursday, March 11, 2021 10:00 AM SHIRO online store only : Pre-orders now open (2 standard colors / 4 limited-edition colors) Nationwide release: Thursday, March 25, 2021 ■ Calendula Eyeliner Liquid New product - 2 standard colors / 4 limited-edition colors 3,850 yen each (tax included) [Ethical discount] 3,735 yen (tax included) [About loans] Product images: Available on the same day Products and testers for photography: Available from March 9th onwards *Quantities are limited, so please contact us.
About the ethical discount]
In line with our ethical values, we have prepared packaging-free products. The cardboard box intended to protect the product is unfortunately thrown away once the product is used. Based on an ethical approach, we have considered the health of the global environment and sustainability, and as a result, we are offering a 3% discount off the regular product price to cover the packaging materials that can be omitted by going packageless.
■[Ethical Discount] Participating stores: SHIRO Online Store, Lumine Est Shinjuku Store/ SHIRO SELF
■About SHIRO SELF: https://shiro-shiro.jp/ext/shiro_self.html
[About SHIRO]
A cosmetics brand started with the simple idea of "making things we want to use every day." Through honest manufacturing, with all functions from development to sales carried out in-house, we offer skincare, cosmetics, and fragrances that focus on natural ingredients. In addition to stores throughout Japan, we also have a store in London and operate online sites in Taiwan and the United States. We also operate a variety of businesses, including SHIRO LIFE, a food select shop that delivers carefully selected ingredients, just like the ingredients used in our products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where you can experience the beauty that SHIRO proposes to the fullest.
Click here for company press release details
"We want you to enjoy color makeup more comfortably and freely."
This liquid eyeliner was born from that idea.
The makeup techniques you once learned have become second nature every day.
Start by applying primer and foundation, then set with concealer,
then apply a gradient of eyeshadow, eyeliner, mascara...
Rather than following a set method, and sometimes not even worrying about the order,
after preparing your skin with skincare, relax and try drawing eyeliner freely according to your mood that day.
It's new, somehow comfortable, and sure to make makeup more fun.
Now that we spend our days wearing masks and feeling comfortable applying a lighter foundation or no foundation at all,
we wanted to create eye makeup that has a relaxed feel, not just for the base, but also for the eyes,
and that you can have fun with simple yet impactful colors.
■'Calendula Eyeliner Liquid' New product - 2 standard colors / 4 limited edition colors
'Calendula Eyeliner Liquid' (2 standard colors / 4 limited edition colors)
＜Product Features＞
● Enjoy the smooth, melt-in feel that only a liquid can provide.
From delicate lines that fill in the gaps between your lashes to bold lines that accentuate the eyes, you can draw just the way you want.
● Not only is it resistant to humidity and sebum, it also dries quickly and is formulated to resist smudging, even when rubbed.
Maintains a beautiful, freshly applied finish while you wear it.
●This water-soluble eyeliner is gentle on the eyes, smudge-resistant, and can be removed with warm water.
It can be easily removed when washing your face, so it won't strain your skin.
●The range of colors allows you to enjoy it however you like; add it to your regular makeup or use it alone to create a stylish eye makeup look.
●Contains calendula (*1), also known as the "skin guard," so you can apply makeup while caring for your eyes.
CALENDULA Calendula [Moisturizing] Calendula is highly effective in preventing skin irritation and has excellent skin care properties.
SHIRO extracts an extract with highly effective beauty benefits from the beautiful petals of this flower in-house.
Gently cares for and moisturizes the eye area, which is prone to dryness.
The limited edition Reflection color was actually inspired by a certain place.
Last fall, even after the self-restraint measures were lifted, I still felt hesitant to go out into crowded cities,
so I went out for the first time in a while to a certain valley.
I had been staying indoors all this time, so seeing nature for the first time in a while was truly beautiful, and the clear blue color of the river reminded me of my desire to relax and wear makeup more comfortably and freely.
The colors are inspired by the sparkling colors of nature,
and are a carefully selected color lineup that will give you a modern look.
Classic [1D01 Black]
Jet black that brings out the definition of your eyes
Classic [1D02 Brown]
Deep brown that brings a soft impression to your eyes
Limited Edition [1D03 Reflection Copper]
A calming copper that brightens the eyes
Limited Edition [1D04] Reflection Blue
A metallic blue that coolly accentuates the eyes
★Limited Edition [1D05 Reflection Mint Green]
A smoky metallic green with a fresh sparkle
Limited Edition [1D06 Reflection Silver]
A trendy metallic silver with a delicate shine
*1 Calendula (calendula flower extract) / Moisturizing
【About the product】
Wednesday, March 10, 2021 Isetan Shinjuku store "Isetan Makeup Party", pre-sale at meeco
2 standard colors / limited production of 4 colors on sale
(Only sold at the event venue and meeco during the event period from March 10 to March 15)
Thursday, March 11, 2021 10:00 AM SHIRO online store only : Pre-orders now open (2 standard colors / 4 limited-edition colors) Nationwide release: Thursday, March 25, 2021 ■ Calendula Eyeliner Liquid New product - 2 standard colors / 4 limited-edition colors 3,850 yen each (tax included) [Ethical discount] 3,735 yen (tax included) [About loans] Product images: Available on the same day Products and testers for photography: Available from March 9th onwards *Quantities are limited, so please contact us.
About the ethical discount]
In line with our ethical values, we have prepared packaging-free products. The cardboard box intended to protect the product is unfortunately thrown away once the product is used. Based on an ethical approach, we have considered the health of the global environment and sustainability, and as a result, we are offering a 3% discount off the regular product price to cover the packaging materials that can be omitted by going packageless.
■[Ethical Discount] Participating stores: SHIRO Online Store, Lumine Est Shinjuku Store/ SHIRO SELF
■About SHIRO SELF: https://shiro-shiro.jp/ext/shiro_self.html
[About SHIRO]
A cosmetics brand started with the simple idea of "making things we want to use every day." Through honest manufacturing, with all functions from development to sales carried out in-house, we offer skincare, cosmetics, and fragrances that focus on natural ingredients. In addition to stores throughout Japan, we also have a store in London and operate online sites in Taiwan and the United States. We also operate a variety of businesses, including SHIRO LIFE, a food select shop that delivers carefully selected ingredients, just like the ingredients used in our products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where you can experience the beauty that SHIRO proposes to the fullest.
Click here for company press release details
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