Two new colors of the "ML2002R," inspired by the "2002" and equipped with the latest technology, are now available at "atmos," a shop operated by Text Trading Company that continues to promote Tokyo's sneaker culture to the world.
While inheriting the upper design of the "2002," which was released in 2010 and made in the U.S.A., the new model is wrapped in high-quality nubuck and mesh, achieving the distinctive, heavy feel of the original. The sole unit combines NERGY and ABZORB, the same materials as the "M860" running shoe, which previously received high praise from a prestigious U.S. journal, for updated comfort and fit.
This model is made of high-quality nubuck and comes in two colors: (RF) which has an olive base with orange accents, and (RH) which has a white base with pink accents.
ITEM : ML2002RH
COLOR:WHITE /PINK
SIZE:25.5～29.0cm
PRICE: 14,800 yen (+TAX)
ITEM : ML2002RF
COLOR:OLIVE / ORANGE
SIZE: 25.5-29.0cm
PRICE: 14,800 yen (+TAX)
"New Balance ML2002RF, ML2002RH" atmos-tokyo.com Raffle details
Raffle start date: Tuesday, February 23rd, 2021
Raffle end date: Friday, February 25th, 2021
This item will be available in Japan from February 27th, 2021 at all atmos stores (excluding some stores), the official New Balance online store, New Balance Sapporo, Harajuku, Roppongi, Nagoya, Osaka, and Fukuoka. The lottery will begin on February 23rd, 2021 on atmos online. .jp/shop/default.aspx
ABOUT New Balance/ URL: https://shop.newbalance.jp/shop/default.aspx
The shop name, “atmos”, comes from the word "atmos," and the company aspires to be a shop that, like the atmosphere, feels like a natural part of the place. “atmos” opened its flagship store in Harajuku, Tokyo in 2000. Based on the theme of sneakers as fashion, the store has installed a sneaker wall. Through collaborations with national brands, exclusive models, and test launches and marketing of the latest products, the store spreads Tokyo's sneaker culture to the world.
ABOUT New Balance/ URL: https://shop.newbalance.jp/shop/default.aspx
Headquartered in Boston, Massachusetts, New Balance's corporate mission is to "demonstrate responsible leadership and establish a global brand that athletes are proud to wear, employees are proud to promote, and communities are proud to embrace." Founded in 1906 as a manufacturer of arch support insoles and corrective shoes to treat flat feet, New Balance is now a leading athletic brand, offering footwear and apparel for running, lifestyle sports, tennis, baseball, football, and golf.
■Retailers
New Balance Official Online Store
https://shop.newbalance.jp/shop/g/gML2002RF
https://shop.newbalance.jp/shop/g/gML2002RH
New Balance Sapporo, Harajuku, Roppongi 19:06, Nagoya, Osaka, Fukuoka
https://company.newbalance.jp/store/store_type/official-store
Click here for company press release details
While inheriting the upper design of the "2002," which was released in 2010 and made in the U.S.A., the new model is wrapped in high-quality nubuck and mesh, achieving the distinctive, heavy feel of the original. The sole unit combines NERGY and ABZORB, the same materials as the "M860" running shoe, which previously received high praise from a prestigious U.S. journal, for updated comfort and fit.
This model is made of high-quality nubuck and comes in two colors: (RF) which has an olive base with orange accents, and (RH) which has a white base with pink accents.
ITEM : ML2002RH
COLOR:WHITE /PINK
SIZE:25.5～29.0cm
PRICE: 14,800 yen (+TAX)
ITEM : ML2002RF
COLOR:OLIVE / ORANGE
SIZE: 25.5-29.0cm
PRICE: 14,800 yen (+TAX)
"New Balance ML2002RF, ML2002RH" atmos-tokyo.com Raffle details
Raffle start date: Tuesday, February 23rd, 2021
Raffle end date: Friday, February 25th, 2021
This item will be available in Japan from February 27th, 2021 at all atmos stores (excluding some stores), the official New Balance online store, New Balance Sapporo, Harajuku, Roppongi, Nagoya, Osaka, and Fukuoka. The lottery will begin on February 23rd, 2021 on atmos online. .jp/shop/default.aspx
ABOUT New Balance/ URL: https://shop.newbalance.jp/shop/default.aspx
The shop name, “atmos”, comes from the word "atmos," and the company aspires to be a shop that, like the atmosphere, feels like a natural part of the place. “atmos” opened its flagship store in Harajuku, Tokyo in 2000. Based on the theme of sneakers as fashion, the store has installed a sneaker wall. Through collaborations with national brands, exclusive models, and test launches and marketing of the latest products, the store spreads Tokyo's sneaker culture to the world.
ABOUT New Balance/ URL: https://shop.newbalance.jp/shop/default.aspx
Headquartered in Boston, Massachusetts, New Balance's corporate mission is to "demonstrate responsible leadership and establish a global brand that athletes are proud to wear, employees are proud to promote, and communities are proud to embrace." Founded in 1906 as a manufacturer of arch support insoles and corrective shoes to treat flat feet, New Balance is now a leading athletic brand, offering footwear and apparel for running, lifestyle sports, tennis, baseball, football, and golf.
■Retailers
New Balance Official Online Store
https://shop.newbalance.jp/shop/g/gML2002RF
https://shop.newbalance.jp/shop/g/gML2002RH
New Balance Sapporo, Harajuku, Roppongi 19:06, Nagoya, Osaka, Fukuoka
https://company.newbalance.jp/store/store_type/official-store
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
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