GU, whose brand motto is "YOUR FREEDOM - the freedom to reinvent yourself," will launch its first collaboration collection with MIHARAYASUHIRO, Japan's leading Paris Collection brand, at GU stores nationwide and online from March 5th.
Founded by Mihara Yasuhiro in 1996, MIHARAYASUHIRO is a leading Japanese brand that has participated in the Paris Collection for many years and continues to attract attention both domestically and internationally. This collaboration was made possible by the resonance between MIHARAYASUHIRO's free-thinking, unconventional style and stoic yet playful clothing, and GU's desire to allow everyone to enjoy fashion freely. The concept of this collection is "Good Inspiration." Designer Mihara commented, "The summer of 2020, when I designed this collection, was by no means a bright time for the world. But for some reason, I was reminded of myself as an art student in my 20s. I entrusted my dreams and future to my talent, and spent those days absorbed in creating art to overcome my anxieties. I am now grateful to myself back then." The collection is imbued with the desire to brighten the world with creativity. This collection combines the distinctive "MIHARAYASUHIRO" worldview, which combines remakes, asymmetrical designs, and a mix of fashion and humor, with GU's popular "chef pants" and "chef jacket," creating a lineup of products that can be enjoyed by a wide range of generations. "GUxMIHARAYASUHIRO" delivers "Good Inspiration" to everyone through fashion.
"GU x MIHARAYASUHIRO" Collection Overview
The lineup includes 33 items, including sneakers, a signature item of "MIHARAYASUHIRO," as well as GU clothing such as "chef pants," "chef jackets," and "high-performance mountain parkas," and trendy goods such as bucket hats and belts. 。 English:
・Sales period: Sales begin at GU stores nationwide and online store from Friday, March 5, 2021
・Number of products: 33 men's styles in total (products available may vary by store and market)
・Price range: 490 yen - 5,990 yen + tax
・Available markets:
Japan (All stores + online store *Some products are available in different stores.)
China (All stores + online store *Some products are available in different stores.)
Taiwan (All stores + online store *Some products are available in different stores.)
Hong Kong (All stores *Some products are available in different stores.)
Products made from sustainable materials
Aiming to balance fashion and sustainability, GU and MIHARAYASUHIRO are each committed to sustainable manufacturing. This collection includes a set of an open-collar shirt and wide-tapered trousers made from REPREVE™, a material made from recycled PET bottles, as well as a bowling shirt made from LENZING™ ECOVERO™, a material made from renewable wood.
*LENZING™, ECOVERO™, Lenzing™ and ECOVERO™ are trademarks of Lenzing A G.
REPREVE™ Unifi, Inc.
"GU x MIHARA YASUHIRO" Special Page
The special page, which will be launched on February 22nd, will feature the entire product lineup as well as a special movie. The production staff includes Yukari Ota, a creative director and stylist with a wide range of skills, and the video director is Hiyotaro Hayashi, who has worked on music videos for well-known artists. The music was created by Sakanaction's Keiichi Ejima, who composed the original score.
The footage was shot in the library and gallery of Tama Art University, Mihara's alma mater, which was also the source of inspiration for this collection, to express the world view of the collection. We will also be releasing fashion content featuring people from a variety of professions wearing items from this collection. Be sure to check out the wide range of styles.
https://www.gu-japan.com/jp/feature/gumiharayasuhiro/
Limited-time advance exhibition at "GU STYLE STUDIO Harajuku," "GU Shibuya Store," and "GU Shinsaibashi Store"
From Friday, February 26th, a special booth will be set up at "GU STYLE STUDIO Harajuku" to display the entire lineup of this collection in advance. Additionally, "GU Shibuya Store" and "GU Shinsaibashi Store" will have a show window display for a limited time. Enjoy a space that expresses the world view of this collection.
※Image of special booth
Profile of designer "Mihara Yasuhiro"
Born in Fukuoka Prefecture in 1972. Enrolled in the Textile Department of the Design Department at Tama Art University in 1993. Started making shoes on his own while still a student in 1994. In 1996, with the backing of a shoe manufacturer, he launched "archi doom."
After graduating from university in 1997, he changed his name to "MIHARAYASUHIRO" and made his debut collection in Paris in 2007, marking the beginning of his career as a global fashion brand. In 2020, he launched "General Scale," a brand committed to environmental responsibility.
Click here for company press release details
Founded by Mihara Yasuhiro in 1996, MIHARAYASUHIRO is a leading Japanese brand that has participated in the Paris Collection for many years and continues to attract attention both domestically and internationally. This collaboration was made possible by the resonance between MIHARAYASUHIRO's free-thinking, unconventional style and stoic yet playful clothing, and GU's desire to allow everyone to enjoy fashion freely. The concept of this collection is "Good Inspiration." Designer Mihara commented, "The summer of 2020, when I designed this collection, was by no means a bright time for the world. But for some reason, I was reminded of myself as an art student in my 20s. I entrusted my dreams and future to my talent, and spent those days absorbed in creating art to overcome my anxieties. I am now grateful to myself back then." The collection is imbued with the desire to brighten the world with creativity. This collection combines the distinctive "MIHARAYASUHIRO" worldview, which combines remakes, asymmetrical designs, and a mix of fashion and humor, with GU's popular "chef pants" and "chef jacket," creating a lineup of products that can be enjoyed by a wide range of generations. "GUxMIHARAYASUHIRO" delivers "Good Inspiration" to everyone through fashion.
"GU x MIHARAYASUHIRO" Collection Overview
The lineup includes 33 items, including sneakers, a signature item of "MIHARAYASUHIRO," as well as GU clothing such as "chef pants," "chef jackets," and "high-performance mountain parkas," and trendy goods such as bucket hats and belts. 。 English:
・Sales period: Sales begin at GU stores nationwide and online store from Friday, March 5, 2021
・Number of products: 33 men's styles in total (products available may vary by store and market)
・Price range: 490 yen - 5,990 yen + tax
・Available markets:
Japan (All stores + online store *Some products are available in different stores.)
China (All stores + online store *Some products are available in different stores.)
Taiwan (All stores + online store *Some products are available in different stores.)
Hong Kong (All stores *Some products are available in different stores.)
Products made from sustainable materials
Aiming to balance fashion and sustainability, GU and MIHARAYASUHIRO are each committed to sustainable manufacturing. This collection includes a set of an open-collar shirt and wide-tapered trousers made from REPREVE™, a material made from recycled PET bottles, as well as a bowling shirt made from LENZING™ ECOVERO™, a material made from renewable wood.
*LENZING™, ECOVERO™, Lenzing™ and ECOVERO™ are trademarks of Lenzing A G.
REPREVE™ Unifi, Inc.
"GU x MIHARA YASUHIRO" Special Page
The special page, which will be launched on February 22nd, will feature the entire product lineup as well as a special movie. The production staff includes Yukari Ota, a creative director and stylist with a wide range of skills, and the video director is Hiyotaro Hayashi, who has worked on music videos for well-known artists. The music was created by Sakanaction's Keiichi Ejima, who composed the original score.
The footage was shot in the library and gallery of Tama Art University, Mihara's alma mater, which was also the source of inspiration for this collection, to express the world view of the collection. We will also be releasing fashion content featuring people from a variety of professions wearing items from this collection. Be sure to check out the wide range of styles.
https://www.gu-japan.com/jp/feature/gumiharayasuhiro/
Limited-time advance exhibition at "GU STYLE STUDIO Harajuku," "GU Shibuya Store," and "GU Shinsaibashi Store"
From Friday, February 26th, a special booth will be set up at "GU STYLE STUDIO Harajuku" to display the entire lineup of this collection in advance. Additionally, "GU Shibuya Store" and "GU Shinsaibashi Store" will have a show window display for a limited time. Enjoy a space that expresses the world view of this collection.
※Image of special boothProfile of designer "Mihara Yasuhiro"
Born in Fukuoka Prefecture in 1972. Enrolled in the Textile Department of the Design Department at Tama Art University in 1993. Started making shoes on his own while still a student in 1994. In 1996, with the backing of a shoe manufacturer, he launched "archi doom."
After graduating from university in 1997, he changed his name to "MIHARAYASUHIRO" and made his debut collection in Paris in 2007, marking the beginning of his career as a global fashion brand. In 2020, he launched "General Scale," a brand committed to environmental responsibility.
Click here for company press release details
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