Starting in the Spring/Summer 2021 season, Joy'x Corporation will launch a new capsule collection for the American brand Psycho Bunny in the Japanese market, focusing on golf wear. We will be releasing visuals of the collection along with an overview of the golf collection.
◆ 2021 Spring & Summer Golf Collection
◆ Release date: Friday, March 5th, 2021~
・Shop list https://www.psychobunny.jp/shoplist/
・Official online shop https://www.psychobunny.jp/shop/
・Golf collection special page https://www.psychobunny.jp/news/2021/02/18/5018/
Apparel and related goods made from functional materials will be available in stores alongside fresh artwork. They can be purchased through Psycho Bunny shops nationwide and the official online shop. Look forward to the launch of the golf collection for this fresh season.
In addition, an original novelty golf ball will be available to those who purchase golf-related products worth 15,000 yen or more (excluding tax). (*Novelties will be available while supplies last)
・Windbreaker: From 26,000 yen
・Shorts: 16,000 yen
・Mock neck T-shirt/T-shirt: 7,000 yen to 9,000 yen
・Short sleeve pullover hoodie: 14,000 yen
・Short sleeve polo shirt: 15,000 yen to 17,000 yen
・Cap/Sun visor: 7,000 yen
・Shoes: 20,000 yen
・Gloves: 2,200 yen
・Caddy bags: 28,000 yen to 42,000 yen
・Round bags, etc.: 5,800 yen to 9,600 yen
・Head covers: 4,400 yen to 5,200 yen
・Markers: 1,400 yen to 1,800 yen
・Other accessories: 2,200 yen and up
【Collection visual】
Multi color camouflage
Dot log
For Lady’s
Gear for Play
Caddy Bag Price: ¥36,000 (excluding tax)
Headcover Price: ¥5,200 (excluding tax)
Gloves Price: 2,200 yen (excluding tax)＜Collaboration＞
A polo shirt in collaboration with PEANUTS will also be released, featuring artwork of SNOOPY playing golf.
The Psycho Bunny Trademark
A skull and bones with large rabbit ears. Reminiscent of symbols of 17th century English Dissenters and pirates, as well as 19th century American secret societies, this unique icon, with a certain charm, symbolizes the identity of Psycho Bunny. It combines two opposing elements: a pirate and a rabbit. Pirates represent the spirit of adventure and freedom. They are not afraid to take risks in pursuit of their goals, and on board their ships, the captain and his crew respect each other's individuality while maintaining democratic leadership.
On the other hand, rabbits, which have long been a symbol of good luck, are social animals that live in groups. With their large ears, they are always alert to their surroundings, and can confuse their enemies with powerful zigzag jumps in unexpected directions. This design embodies the importance of a yin-yang balance in life: being true to one's inner self while exploring who you are through adventure. While possessing an adventurous spirit that pursues freedom, they also have a loving heart that cherishes their family and friends.
"Psycho Bunny" Brand Concept
https://www.psychobunny.jp/about/
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https://www.psychobunny.jp/news/2021/02/18/5018/
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