Oasis Stylewear Co., Ltd. (hereinafter referred to as Oasis Stylewear), which plans and sells the borderless wear brand "WWS" (hereinafter referred to as WWS), which originated from work suits, will begin selling functional sets for bicycle commuters, "WWS x 417 for CYCLE BASE ASAHI JK" and "WWS x 417 for CYCLE BASE ASAHI PT", which were created in collaboration with Cycle Base Asahi, a bicycle specialty store operated by Asahi Co., Ltd., and 417 EDIFICE, a brand developed by BAYCREW'S GROUP, at all 417EDIFICE stores and online from February 23rd. (417EDIFICE online site: https://baycrews.jp/item/detail/417/jacket/21010313000510)
WWS, the borderless wear brand that originated from work suits
With the brand slogan "Be Borderless," WWS is borderless wear that pursues simple designs with high functionality that can be worn in any season or occasion, for work, office work or casual wear. This brand is a new standard for the new normal, combining high functionality (stretch, quick-drying, water-repellent, versatile, washable, and easy to care for) with formal elements, making it suitable for any time and any place. In 2020, its machine washability and stretchy, easy-to-move design made it a popular choice for teleworking and virus infection prevention. Sales in the third quarter of 2020 (September 2020 to November 2020) exceeded 600% year-on-year, making it a highly sought-after product.
WWS, Cycle Base Asahi, and 417EDIFICE have developed a functional set for bicycle commuters, an increasing number of whom have been using it during the COVID-19 pandemic!
Starting February 23, 2021, all 417EDIFICE stores and the online site will begin selling this functional set for bicycle commuters, created in collaboration with Cycle Base Asahi and 417EDIFICE. This item is made with the newly developed, proprietary material "ultimex," which offers practical features like stretch and water repellency, as well as easy care and machine washability. This functional fabric is combined with 417 EDIFICE's signature urban design and pattern. This jacket features double pockets on both sides of the interior for storing a mask and a mobile phone separately. The left interior pocket is equipped with a detachable, highly visible red key chain. Other features include underarm ventilation to prevent stuffiness and temperature regulation, and an adjuster button on the inside of the pants to prevent chain entanglement. This innovative set, supervised by Cycle Base Asahi, offers plenty of features that will delight bicycle commuters.
Background of the Initiative
Recently, bicycles have been attracting attention as a way to avoid crowded places amid the COVID-19 pandemic, and it is expected that changes in lifestyles will lead to bicycle commuting becoming an even more established method of commuting. This collaboration began with the question of what each party can do in response to the unprecedented social issue of COVID-19 and the sudden changes in lifestyles. Cycle Base Asahi is seeking to provide more comprehensive support for bicycle commuting styles in response to concerns from customers about clothing, such as how to protect against sweat and rain when commuting by bicycle, and damage to clothing. 417EDIFICE has also seen an increase in customers seeking setups that allow them to commute by bicycle in comfort, avoiding crowded train commutes. Therefore, by combining WWS, which is gaining attention as a cycling commuter wear brand due to its ease of movement and ability to be washed daily, which helps prevent infection, with Cycle Base's expertise in the cycling field and surrounding environment, and 417EDIFICE's fashion industry knowledge and in-store information capabilities, we thought we could offer the best possible solutions to businessmen who are concerned about what to wear when commuting by bicycle, leading to this collaboration. Oasis Stylewear will continue to provide functionality and design to people in all situations, including bicycle commuters, in the pursuit of improving work efficiency and motivation.
WWS×417 for CYCLE BASE ASAHI Set Product Description
Product Name: WWS×417 for CYCLE BASE ASAHI JK, WWS×417 for CYCLE BASE ASAHI PT
Price: Jacket ¥17,800 (excl. tax) Pants ¥12,000 (excl. tax)
Color: Dark navy, charcoal gray, black, olive
Size: S, M, L, XL
Note: The image below is black
WWS×417 EDIFICE for CYCLE BASE ASAHI setup features
Outstanding storage capacity
The jacket is equipped with double pockets on the left and right sides, where you can store your cell phone, mask, etc. separately. It can also hold small items such as notebooks and passports. The pocket on the left side is double-sided, allowing you to separate items.
Ventilation
The jacket is equipped with ventilation under the armpits. This prevents stuffiness and allows you to regulate the temperature.
Key holder inside the jacket
A ring for attaching a bicycle key is built into the inside of the jacket pocket. It is detachable and can be taken off and carried around.
Included bicycle belt
An ankle band is included to prevent your pants from getting caught. It has a reflective design that glows at night.
Beaker for Cyclists
The belt loop is equipped with a D-ring that makes it easy to put on and take off, perfect for cyclists.
List of Retailers
Sales will start on Tuesday, February 23rd at the 417EDIFICE online site and all 10 417EDIFICE stores.
Online site: https://baycrews.jp/item/detail/417/jacket/21010313000510
Store information: https://baycrews.jp/store/list?shop=0395
About CYCLE BASE ASAHI
A large bicycle specialty store with over 480 stores nationwide. With a management vision of "Enjoying a cycling lifestyle that colors your life, always together, forever," CYCLE BASE ASAHI serves as a partner in customers' cycling lives, offering a wide range of services including sales, after-sales services such as repairs, sports bicycle ride tours, and riding and safety classes. Since 1995, CYCLE BASE ASAHI has long been committed to planning and developing original bicycles, parts, and clothing that incorporate customer feedback, a unique retail approach. In October 2020, CYCLE BASE ASAHI launched the first electric model, "Office Press e," from its original commuter bicycle brand, "Office Press," and has taken various initiatives to address the growing demand for bicycles amid the COVID-19 pandemic. With practicality for commuting and comfort thanks to its high-performance assist design, and a stylish design that doesn't detract from the formality of a suit, this is a device that business people can enjoy and that can turn their commute into a fulfilling one.
(Photo on the right: The first electric model, the "Office Press e")
About 417 EDIFICE
Based on the theme of "FRENCH PREPPY," 417 EDIFICE offers French trad with a youthful and free sensibility. Based on French trad, it combines the elegance unique to French style with a trendy modern look, offering real clothes at fair prices. Based on a "traditional" mindset, this brand offers a wide range of daily wear derived from "marine/military/work/sport".
About WWS
With the brand slogan "Be Borderless," WWS is a brand that pursues high functionality and simple designs that can be worn regardless of the season or occasion, for work, office work, or casual wear. Crafted using the original new material "ultimex," WWS is a new normal standard brand that provides customers with products that combine high functionality (stretch, quick-drying/water-repellent, ample storage, washable, easy to care for) with formal elements and can be worn anywhere, anytime.
Click here for company press release details
WWS, the borderless wear brand that originated from work suits
With the brand slogan "Be Borderless," WWS is borderless wear that pursues simple designs with high functionality that can be worn in any season or occasion, for work, office work or casual wear. This brand is a new standard for the new normal, combining high functionality (stretch, quick-drying, water-repellent, versatile, washable, and easy to care for) with formal elements, making it suitable for any time and any place. In 2020, its machine washability and stretchy, easy-to-move design made it a popular choice for teleworking and virus infection prevention. Sales in the third quarter of 2020 (September 2020 to November 2020) exceeded 600% year-on-year, making it a highly sought-after product.
WWS, Cycle Base Asahi, and 417EDIFICE have developed a functional set for bicycle commuters, an increasing number of whom have been using it during the COVID-19 pandemic!
Starting February 23, 2021, all 417EDIFICE stores and the online site will begin selling this functional set for bicycle commuters, created in collaboration with Cycle Base Asahi and 417EDIFICE. This item is made with the newly developed, proprietary material "ultimex," which offers practical features like stretch and water repellency, as well as easy care and machine washability. This functional fabric is combined with 417 EDIFICE's signature urban design and pattern. This jacket features double pockets on both sides of the interior for storing a mask and a mobile phone separately. The left interior pocket is equipped with a detachable, highly visible red key chain. Other features include underarm ventilation to prevent stuffiness and temperature regulation, and an adjuster button on the inside of the pants to prevent chain entanglement. This innovative set, supervised by Cycle Base Asahi, offers plenty of features that will delight bicycle commuters.
Background of the Initiative
Recently, bicycles have been attracting attention as a way to avoid crowded places amid the COVID-19 pandemic, and it is expected that changes in lifestyles will lead to bicycle commuting becoming an even more established method of commuting. This collaboration began with the question of what each party can do in response to the unprecedented social issue of COVID-19 and the sudden changes in lifestyles. Cycle Base Asahi is seeking to provide more comprehensive support for bicycle commuting styles in response to concerns from customers about clothing, such as how to protect against sweat and rain when commuting by bicycle, and damage to clothing. 417EDIFICE has also seen an increase in customers seeking setups that allow them to commute by bicycle in comfort, avoiding crowded train commutes. Therefore, by combining WWS, which is gaining attention as a cycling commuter wear brand due to its ease of movement and ability to be washed daily, which helps prevent infection, with Cycle Base's expertise in the cycling field and surrounding environment, and 417EDIFICE's fashion industry knowledge and in-store information capabilities, we thought we could offer the best possible solutions to businessmen who are concerned about what to wear when commuting by bicycle, leading to this collaboration. Oasis Stylewear will continue to provide functionality and design to people in all situations, including bicycle commuters, in the pursuit of improving work efficiency and motivation.
WWS×417 for CYCLE BASE ASAHI Set Product Description
Product Name: WWS×417 for CYCLE BASE ASAHI JK, WWS×417 for CYCLE BASE ASAHI PT
Price: Jacket ¥17,800 (excl. tax) Pants ¥12,000 (excl. tax)
Color: Dark navy, charcoal gray, black, olive
Size: S, M, L, XL
Note: The image below is black
WWS×417 EDIFICE for CYCLE BASE ASAHI setup features
Outstanding storage capacity
The jacket is equipped with double pockets on the left and right sides, where you can store your cell phone, mask, etc. separately. It can also hold small items such as notebooks and passports. The pocket on the left side is double-sided, allowing you to separate items.
Ventilation
The jacket is equipped with ventilation under the armpits. This prevents stuffiness and allows you to regulate the temperature.
Key holder inside the jacket
A ring for attaching a bicycle key is built into the inside of the jacket pocket. It is detachable and can be taken off and carried around.
Included bicycle belt
An ankle band is included to prevent your pants from getting caught. It has a reflective design that glows at night.
Beaker for Cyclists
The belt loop is equipped with a D-ring that makes it easy to put on and take off, perfect for cyclists.
List of Retailers
Sales will start on Tuesday, February 23rd at the 417EDIFICE online site and all 10 417EDIFICE stores.
Online site: https://baycrews.jp/item/detail/417/jacket/21010313000510
Store information: https://baycrews.jp/store/list?shop=0395
About CYCLE BASE ASAHI
A large bicycle specialty store with over 480 stores nationwide. With a management vision of "Enjoying a cycling lifestyle that colors your life, always together, forever," CYCLE BASE ASAHI serves as a partner in customers' cycling lives, offering a wide range of services including sales, after-sales services such as repairs, sports bicycle ride tours, and riding and safety classes. Since 1995, CYCLE BASE ASAHI has long been committed to planning and developing original bicycles, parts, and clothing that incorporate customer feedback, a unique retail approach. In October 2020, CYCLE BASE ASAHI launched the first electric model, "Office Press e," from its original commuter bicycle brand, "Office Press," and has taken various initiatives to address the growing demand for bicycles amid the COVID-19 pandemic. With practicality for commuting and comfort thanks to its high-performance assist design, and a stylish design that doesn't detract from the formality of a suit, this is a device that business people can enjoy and that can turn their commute into a fulfilling one.
(Photo on the right: The first electric model, the "Office Press e")
About 417 EDIFICE
Based on the theme of "FRENCH PREPPY," 417 EDIFICE offers French trad with a youthful and free sensibility. Based on French trad, it combines the elegance unique to French style with a trendy modern look, offering real clothes at fair prices. Based on a "traditional" mindset, this brand offers a wide range of daily wear derived from "marine/military/work/sport".
About WWS
With the brand slogan "Be Borderless," WWS is a brand that pursues high functionality and simple designs that can be worn regardless of the season or occasion, for work, office work, or casual wear. Crafted using the original new material "ultimex," WWS is a new normal standard brand that provides customers with products that combine high functionality (stretch, quick-drying/water-repellent, ample storage, washable, easy to care for) with formal elements and can be worn anywhere, anytime.
Click here for company press release details
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