Matsuya Ginza will be holding the "Knitting Happiness - Martina's Magical Yarn Fair" from February 23 to March 3, 2021, a spring event that has been held for the past two years and has been extremely well-received. Martina's fair is dedicated to spreading the happiness of yarn and knitwear from Kesennuma to the rest of the country. Marking the 10th anniversary of the Great East Japan Earthquake, this year's event will feature more exclusive items than ever before.
The most anticipated item is "Opal," a magical yarn with captivating colors and patterns. In addition to KFS's classic original yarns, we'll also have a wide selection of new yarns and event-exclusive items. : In addition to these, there will be a large collection of knit products, including various knitting kits and belly warmer hats. Be sure to check out the exhibition of works featured in the new book! Please join the growing circle of "friends knitting happiness" at Matsuya Ginza.
In addition, to coincide with the event, we will be selling product sets recommended by Martina online for those who live far away or find it difficult to go out. *The limited number of products will be sold out once they are sold out.
"Knitting Happiness - Martina and the Magical Yarn Fair"
Period: Tuesday, February 23, 2021 (national holiday) - Wednesday, March 3, 2021 Open every day during the event
Hours: Please check the Matsuya website for opening hours.社大東北本線・陸羽東線を売りたい方にオススメは English: (Closing at 5pm on the last day) Venue: Matsuya Ginza 8th Floor Event Square Organizer: Matsuya Ginza Planning cooperation: Souk Company Admission fee: Free Inquiries: Matsuya Ginza 03-3567-1211 (main number) *Business days and hours are subject to change. *When it is busy, you may have to wait or numbered tickets may be distributed.
[Profile of Umemura Martina] Umemura came to Japan in 1987 as a medical researcher. While working as a German teacher, she created knitwear using German-made "Opal Yarn", which gained a reputation. Immediately after the Great East Japan Earthquake, she sent yarn to evacuation centres across Tohoku, which led to her founding "Umemura Martina Kesennuma FS Atelier (KFS)" in March 2012. She imports and sells yarn, and manufactures and sells knitwear. English: (Closing at 5pm on the last day) Venue: Matsuya Ginza 8th Floor Event Square Organizer: Matsuya Ginza Planning cooperation: Souk Company Admission fee: Free Inquiries: Matsuya Ginza 03-3567-1211 (main number) *Business days and hours are subject to change. *When it is busy, you may have to wait or numbered tickets may be distributed. [Profile of Umemura Martina] Umemura came to Japan in 1987 as a medical researcher. While working as a German teacher, she created knitwear using German-made "Opal Yarn", which gained a reputation. Immediately after the Great East Japan Earthquake, she sent yarn to evacuation centres across Tohoku, which led to her founding "Umemura Martina Kesennuma FS Atelier (KFS)" in March 2012. She is involved in the import and sale of yarn, and the manufacture and sale of knitwear.
Martina doll (not for sale)■Opal yarn
Opal is a magical yarn that captivates people with its colorful patterns and colors. There are also many rare items available in limited quantities, such as event-exclusive items and prototypes. New cotton yarn will also be available in time for this event.
Opal Yarn■ Knit products
We have a large lineup of knitted items made with Opal Yarn, such as the extremely practical hand warmer "Mole Glove" and KFS's number one recommended item, the "Belly Warmer Hat." We also have "Martina's Homemade Belly Warmer Hat," which Martina herself has been knitting intently during the stay-at-home period.
Knit products
Belly warmer hat (example of use)■Knitting needles
The square knitting needles, which are renowned in Europe for producing neatly aligned stitches, now come in a new circular needle variant! The 40cm version is perfect for belly warmer hats, and the 80cm version is perfect for magic loop knitting!
Knitting needles■Botties
Botties are stylish items that allow you to easily enjoy the traditional German craft of making room slippers. They are recommended not only as room slippers for wearing on hardwood floors, but also as shoes for use in the office. The limited edition red version is also making its first appearance in Japan!
Botties (completed example)
Botties (limited edition red)■ Books
Using mainly the slightly thicker medium-weight yarn "Pocchari-kun," the book includes instructions on how to knit socks, which could be said to be the origin of Martina's knitting, room shoes with soles that she discovered in Germany, and leg warmers that will keep you warm during the cold season. 】
English:
by Umemura Martina / NHK Publishing 1,870 yen (tax included)
■Online shopping now available!
In conjunction with the event, we will be selling product sets recommended by Martina online for those who live far away or who find it difficult to go out. *The limited number of products will be sold out once they are sold out.
[Sales Period] February 23rd (Tuesday, national holiday) - March 3rd (Wednesday)
*Delivery is scheduled for early to mid-March.
Matsuya Foreign Trade Select MG Online ⇒ https://www.welci.jp/matsuya/
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