Swatch Group Japan Ltd., Swatch Division, began selling special Valentine's Day watches at Swatch stores nationwide and online from January 21, 2021.

Time is what you make of it. Time is what you use it for. Many believe time can heal a broken heart. That's why Swatch is celebrating Valentine's Day this year with a new collection and campaign for singles and those who can't bring themselves to be honest about love. We've added a touch of wit to the most important day of the year for love.

Swatch's four models express the exact opposite of the usual romantic messages. Each tells a heartbreak story that's sure to make you chuckle. With its stylish style and a touch of irony, it's sure to soothe the heart of anyone who is single.

P(E A)NSE-MOI ￥13,200 (tax included)
The special version of the P(E/A)NSE-MOI (Panse Moi) features lots of hearts on the back of the red strap. What's more, the watch comes in a box designed to resemble a first aid kit, and with bandages included, you can even soothe a broken heart!

HATE 2 LOVE ￥9,900 (tax included)
HATE 2 LOVE offers a glimpse into more than one side of the story and a rollercoaster of emotions. During the day, the black dial displays the painful words of love: "I HATE TO LOVE YOU." But come nightfall, the words "I LOVE YOU" light up the dial. Sound familiar?

BEATING LOVE ¥9,900 (tax included)
The '70s have a timeless appeal, and even Swatch, with its love of all things retro, is captivated by it. The larger BEATING LOVE comes in rainbow colors, while the classic BEATING PINK captures the mood of the '70s with its pink gradient. A line extending from the white strap traces the wearer's pulse, creating a heart shape on the dial.

BEATING PINK ¥8,800 (tax included)
This Valentine's Day, Swatch will make people cry. Laughter and tears, of course. No date planned? No problem. Swatch has the perfect event for you. On Sunday, February 14th at 8:00 PM (4:00 AM Japan time), Elena Gabriel will launch a new live comedy show on Swatch IGTV and YouTube. Australian comedian, TEDx speaker and YouTube hit "How to date a French guy," which has 2.8 million views, will help you laugh through your broken heart.

[Publication Credit Information]
Brand Name: Swatch
Inquiries: Swatch Call 0570-004-007
Swatch Official Online Store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/


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