Kose Corporation will air its new commercial, "Eyelash Dance," featuring global girl group NiziU, who have been appointed the new muse for "Curl Keep Magic," nationwide from January 23, 2021. In addition, prior to its nationwide release, a special 60-second version will be shown during the Men's Free Skating at the 2020 All Japan Figure Skating Championships, which will be broadcast on Fuji TV affiliates (excluding some regions) on December 26th from around 8:00 PM to 9:00 PM (subject to change depending on the competition situation, etc.).
The concept of this commercial is "Let's lift our eyelashes and our spirits!" The "eyelash dance" expresses how eyelashes stay curled and pointed upward. The fun and joy of applying makeup is conveyed through the pop melody of the tie-up song "Joyful."
After completing filming, the members of NiziU commented, "The set was so cute and we were very happy to be able to shoot in such a sparkling, wonderful location. We are honored to be able to appear in a commercial for makeup items that make everyone shine." It was clear that all the members were having a great time filming.
The official "Curl Keep Magic" account on the video-sharing app "TikTok" will be releasing videos of each member's "Eyelash Dance" on January 22nd. The TikTok hashtag challenge "#EyelashDanceChallenge" will also be launched at the same time, and "TikTok stamps" will be provided so that viewers can enjoy creating videos while recreating the world of the commercial.
*The commercial airtime during the "2020 All Japan Figure Skating Championships Men's Free Skating" may vary depending on the competition situation.
*Behind-the-scene images and footage of the TV commercial and the filming are also available. If you would like to borrow the materials, please contact us at the address listed below. Please note that the use of materials for purposes other than introducing the commercial and secondary use are prohibited.
*The materials will only be used by the media to which the release was provided. Please refrain from providing, publishing, or airing the materials in other media.
* Please kindly inform the secretariat once publication, broadcast, etc. has been scheduled.
◆MAKO
MAKO came onto the set cheerfully, saying, "Good morning!" Perhaps due to nervousness, she struggled at first with how to apply the Curl Keep Magic, but with each cut she improved, and by the end the staff had exclaimed, "Perfect!" She mastered difficult movements in a short time, demonstrating the dependable side of the eldest member.
NINA
During MAKO's shoot, NINA showed her playful side by appearing in the mirror. However, once filming began, she exuded a more mature aura than anyone else, charming the staff on set. After the director gave the OK, she beamed, "It was fun!" but also added, "I wish we could have continued filming," suggesting a sense of nostalgia.
◆RIMA
In the scene where RIMA applies Curl Keep Magic, blinks, and then opens her eyes to check the finish, it seems like she just can't close her eyes all the way. According to the staff, this is an incident that only people with big eyes can have, and the director gave her some unusual advice: "Try to be conscious of closing your eyes completely!"
◆RIO
During the filming of the scene where she looks at the camera through a mirror, the director and staff praised her highly, to which RIO herself seemed quite embarrassed, saying, "How should I react...?" During the group photo shoot, AYAKA and RIKU were on either side of RIO, and it was as if RIO was holding them both, which made some viewers burst out laughing.
◆RIKU
Throughout the waiting time, RIKU was meticulously checking the eyelash dance with RIO in time with the background music, revealing his serious side. Even after all the group photos were finished and he got the OK, RIKU waved to the staff, showing his eagerness to serve until the very end.
AYAKA
Ayakawa's dexterity was evident as she effortlessly fulfilled the director's somewhat difficult request to "just smile with your eyes!". In particular, her skill in applying the Curl Keep Magic was so impressive that she earned praise from the director. The shoot was completed in just two takes, establishing her status as "a member who is skilled at applying Curl Keep Magic."
◆MAYA
MAYUKA
MAYUKA struggled to find a way to sit on the sofa, tilting her head as if she was trying different positions. However, when the director gave her advice, saying, "Look like you're deep in thought!" she got the OK on the first take and looked relieved. Seeing the two of them having fun conversations even when the cameras weren't rolling, it was clear that they are close friends.
The highlight of this shoot was undoubtedly the "eyelash dance." It was very impressive to see all the members checking the choreography during the waiting time and dancing the "eyelash dance" the whole time. In particular, the choreography that depicted the movements of applying Curl Keep Magic was so cute that all the staff watching couldn't help but imitate it. Thanks to the choreography checks, filming went smoothly, and the director was overwhelmed by the high level of completion, saying, "The dance is perfect, it feels like filming will be over soon!"
The filming of all the members took place on a cute set with pink balloons placed everywhere. The scene began with everyone jumping together. At first, they struggled to get the timing right, but after practicing with MAKO in the lead, everyone quickly got in sync and it was perfect in just two takes.
There was also an incident when a balloon popped when they stepped on it while jumping, causing all the members to become terrified of the balloon popping. However, despite their fear, they showed signs of caring for each other, and the whole shoot once again demonstrated their close friendship.
Throughout the entire shoot, all the members seemed amazed that their eyelashes remained curled just with Curl Keep Magic. 」。 English: There was a scene where the members were telling the makeup staff while setting up, "I want this!", and at the end of the shoot, the members received souvenirs including Curl Keep Magic, saying excitedly, "This (Curl Keep Magic) really made my eyelashes curl up, I was surprised! I'm so happy to receive it!!"
Q1. Please tell us your thoughts after finishing filming this commercial.
RIO: The set for this shoot was so cute and sparkling, and I was happy to be able to shoot in such a wonderful location. I also think makeup items can really shine, so I'm honored that we were able to appear in it. We really had a lot of fun filming. Thank you!
Q2. What were your honest thoughts on being chosen as the new muse for "Curl Keep Magic" this time?
MAYA: I was really happy to be able to appear in a commercial for cosmetics that I've always admired, and we were all surprised when we first heard about it!
Q3. Please tell us about your personal makeup preferences and key points. 」。 English:
RIMA: Personally, I love makeup, and when I do makeup to make my eyes stand out, I like to use a more subtle lip color around my mouth. I think the key to applying makeup is to consider the balance of your face.
Q4: In this commercial, there's a phrase that goes, "Let's raise our eyelashes and our energy levels!" Please tell us what items or routines you all use to raise your energy levels.
AYAKA: We always have a rehearsal before the show, and when we all line up, we call out to each other, saying, "Let's do our best!" to raise our energy levels.
Q5: Out of all the members, who do you think is the best at makeup?
RIKU: I think RIMA is really good at it. RIMA has a huge variety of makeup items, and she knows a lot about them. When I ask her for advice, like, "Which item would go well with this eyeshadow?", she gives me detailed advice, so I think RIMA is the best at makeup.
Q6. Please tell us what you think are the key points of Christmas makeup for NiziU.
NINA: Personally, I really love red lipstick, so I think it would be great if everyone could use this curl-keeping magic that we're using this time to make their eyelashes the focal point and wear red lipstick!
Q7. What kind of year do you want 2021 to be?
MAKO: In 2021, I hope all the members are healthy and have fun every day. I also hope that we can have a variety of experiences as artists and achieve good results!
Q8. Please tell us what you would like WithU (fans) to pay attention to in this commercial.
MAYUKA: What I want you to pay attention to this time is this "eyelash dance," which (while using gestures) is easy for anyone to follow, so I hope you'll all try it out!
"Curl Keep Magic" is a multi-functional eyelash cosmetic that not only keeps your lashes curled all day, but also serves three purposes in one (mascara base, top coat, and mascara). It naturally curls your lashes without the need for an eyelash curler, and keeps them curled for approximately 10 hours*1. It contains eyelash protection ingredients*2 and is waterproof, resistant to sweat, water, and tears, and comes in a transparent clear black color.
*1 Based on our research. Results may vary from person to person. *2 Camellia oil (camellia seed oil), squalane
When used as a regular mascara, it naturally accentuates the eyes for "voluptuous lashes." Alternatively, when used as a mascara base to lift lashes from the root and then layer on another mascara, it creates "full, full lashes" that stay upturned for hours. By adapting the method of use to suit your own makeup style and the occasion, it can be used in a wide range of applications as a "multi-tasking mascara."
Product name: Curl Keep Magic
Capacity: 5.5mL
Price: Unprinted price
Distribution channels: Drugstores, mass retailers, etc. nationwide.
Overseas, it will be gradually introduced mainly in Greater China and ASEAN countries.
Brand website: http://kose.co.jp/curlkeepmagic/
"NiziU" is a global girl group formed by nine members selected from approximately 10,000 applicants through Sony Music x JYP's joint audition project, "Nizi Project." Their pre-debut digital mini-album, "Make you happy," became a global hit immediately after its release, with the lead track, "Make you happy," surpassing 100 million streams, the fastest record ever achieved by a female artist. The music video for "Make you happy" has also surpassed 190 million views on YouTube. On December 2nd, they released their debut single, "Step and a step." The coupling track is "Joyful," the song used in the commercial for Kose's "Curl Keep Magic," for which the group has been appointed the new muse.
NiziU Official Website: https://niziu.com/
Click here for company press release details
The concept of this commercial is "Let's lift our eyelashes and our spirits!" The "eyelash dance" expresses how eyelashes stay curled and pointed upward. The fun and joy of applying makeup is conveyed through the pop melody of the tie-up song "Joyful."
After completing filming, the members of NiziU commented, "The set was so cute and we were very happy to be able to shoot in such a sparkling, wonderful location. We are honored to be able to appear in a commercial for makeup items that make everyone shine." It was clear that all the members were having a great time filming.
The official "Curl Keep Magic" account on the video-sharing app "TikTok" will be releasing videos of each member's "Eyelash Dance" on January 22nd. The TikTok hashtag challenge "#EyelashDanceChallenge" will also be launched at the same time, and "TikTok stamps" will be provided so that viewers can enjoy creating videos while recreating the world of the commercial.
*The commercial airtime during the "2020 All Japan Figure Skating Championships Men's Free Skating" may vary depending on the competition situation.
*Behind-the-scene images and footage of the TV commercial and the filming are also available. If you would like to borrow the materials, please contact us at the address listed below. Please note that the use of materials for purposes other than introducing the commercial and secondary use are prohibited.
*The materials will only be used by the media to which the release was provided. Please refrain from providing, publishing, or airing the materials in other media.
* Please kindly inform the secretariat once publication, broadcast, etc. has been scheduled.
◆MAKO
MAKO came onto the set cheerfully, saying, "Good morning!" Perhaps due to nervousness, she struggled at first with how to apply the Curl Keep Magic, but with each cut she improved, and by the end the staff had exclaimed, "Perfect!" She mastered difficult movements in a short time, demonstrating the dependable side of the eldest member.
NINA
During MAKO's shoot, NINA showed her playful side by appearing in the mirror. However, once filming began, she exuded a more mature aura than anyone else, charming the staff on set. After the director gave the OK, she beamed, "It was fun!" but also added, "I wish we could have continued filming," suggesting a sense of nostalgia.
◆RIMA
In the scene where RIMA applies Curl Keep Magic, blinks, and then opens her eyes to check the finish, it seems like she just can't close her eyes all the way. According to the staff, this is an incident that only people with big eyes can have, and the director gave her some unusual advice: "Try to be conscious of closing your eyes completely!"
◆RIO
During the filming of the scene where she looks at the camera through a mirror, the director and staff praised her highly, to which RIO herself seemed quite embarrassed, saying, "How should I react...?" During the group photo shoot, AYAKA and RIKU were on either side of RIO, and it was as if RIO was holding them both, which made some viewers burst out laughing.
◆RIKU
Throughout the waiting time, RIKU was meticulously checking the eyelash dance with RIO in time with the background music, revealing his serious side. Even after all the group photos were finished and he got the OK, RIKU waved to the staff, showing his eagerness to serve until the very end.
AYAKA
Ayakawa's dexterity was evident as she effortlessly fulfilled the director's somewhat difficult request to "just smile with your eyes!". In particular, her skill in applying the Curl Keep Magic was so impressive that she earned praise from the director. The shoot was completed in just two takes, establishing her status as "a member who is skilled at applying Curl Keep Magic."
◆MAYA
MAYUKA
MAYUKA struggled to find a way to sit on the sofa, tilting her head as if she was trying different positions. However, when the director gave her advice, saying, "Look like you're deep in thought!" she got the OK on the first take and looked relieved. Seeing the two of them having fun conversations even when the cameras weren't rolling, it was clear that they are close friends.
The highlight of this shoot was undoubtedly the "eyelash dance." It was very impressive to see all the members checking the choreography during the waiting time and dancing the "eyelash dance" the whole time. In particular, the choreography that depicted the movements of applying Curl Keep Magic was so cute that all the staff watching couldn't help but imitate it. Thanks to the choreography checks, filming went smoothly, and the director was overwhelmed by the high level of completion, saying, "The dance is perfect, it feels like filming will be over soon!"
The filming of all the members took place on a cute set with pink balloons placed everywhere. The scene began with everyone jumping together. At first, they struggled to get the timing right, but after practicing with MAKO in the lead, everyone quickly got in sync and it was perfect in just two takes.
There was also an incident when a balloon popped when they stepped on it while jumping, causing all the members to become terrified of the balloon popping. However, despite their fear, they showed signs of caring for each other, and the whole shoot once again demonstrated their close friendship.
Throughout the entire shoot, all the members seemed amazed that their eyelashes remained curled just with Curl Keep Magic. 」。 English: There was a scene where the members were telling the makeup staff while setting up, "I want this!", and at the end of the shoot, the members received souvenirs including Curl Keep Magic, saying excitedly, "This (Curl Keep Magic) really made my eyelashes curl up, I was surprised! I'm so happy to receive it!!"
Q1. Please tell us your thoughts after finishing filming this commercial.
RIO: The set for this shoot was so cute and sparkling, and I was happy to be able to shoot in such a wonderful location. I also think makeup items can really shine, so I'm honored that we were able to appear in it. We really had a lot of fun filming. Thank you!
Q2. What were your honest thoughts on being chosen as the new muse for "Curl Keep Magic" this time?
MAYA: I was really happy to be able to appear in a commercial for cosmetics that I've always admired, and we were all surprised when we first heard about it!
Q3. Please tell us about your personal makeup preferences and key points. 」。 English:
RIMA: Personally, I love makeup, and when I do makeup to make my eyes stand out, I like to use a more subtle lip color around my mouth. I think the key to applying makeup is to consider the balance of your face.
Q4: In this commercial, there's a phrase that goes, "Let's raise our eyelashes and our energy levels!" Please tell us what items or routines you all use to raise your energy levels.
AYAKA: We always have a rehearsal before the show, and when we all line up, we call out to each other, saying, "Let's do our best!" to raise our energy levels.
Q5: Out of all the members, who do you think is the best at makeup?
RIKU: I think RIMA is really good at it. RIMA has a huge variety of makeup items, and she knows a lot about them. When I ask her for advice, like, "Which item would go well with this eyeshadow?", she gives me detailed advice, so I think RIMA is the best at makeup.
Q6. Please tell us what you think are the key points of Christmas makeup for NiziU.
NINA: Personally, I really love red lipstick, so I think it would be great if everyone could use this curl-keeping magic that we're using this time to make their eyelashes the focal point and wear red lipstick!
Q7. What kind of year do you want 2021 to be?
MAKO: In 2021, I hope all the members are healthy and have fun every day. I also hope that we can have a variety of experiences as artists and achieve good results!
Q8. Please tell us what you would like WithU (fans) to pay attention to in this commercial.
MAYUKA: What I want you to pay attention to this time is this "eyelash dance," which (while using gestures) is easy for anyone to follow, so I hope you'll all try it out!
"Curl Keep Magic" is a multi-functional eyelash cosmetic that not only keeps your lashes curled all day, but also serves three purposes in one (mascara base, top coat, and mascara). It naturally curls your lashes without the need for an eyelash curler, and keeps them curled for approximately 10 hours*1. It contains eyelash protection ingredients*2 and is waterproof, resistant to sweat, water, and tears, and comes in a transparent clear black color.
*1 Based on our research. Results may vary from person to person. *2 Camellia oil (camellia seed oil), squalane
When used as a regular mascara, it naturally accentuates the eyes for "voluptuous lashes." Alternatively, when used as a mascara base to lift lashes from the root and then layer on another mascara, it creates "full, full lashes" that stay upturned for hours. By adapting the method of use to suit your own makeup style and the occasion, it can be used in a wide range of applications as a "multi-tasking mascara."
Product name: Curl Keep Magic
Capacity: 5.5mL
Price: Unprinted price
Distribution channels: Drugstores, mass retailers, etc. nationwide.
Overseas, it will be gradually introduced mainly in Greater China and ASEAN countries.
Brand website: http://kose.co.jp/curlkeepmagic/
"NiziU" is a global girl group formed by nine members selected from approximately 10,000 applicants through Sony Music x JYP's joint audition project, "Nizi Project." Their pre-debut digital mini-album, "Make you happy," became a global hit immediately after its release, with the lead track, "Make you happy," surpassing 100 million streams, the fastest record ever achieved by a female artist. The music video for "Make you happy" has also surpassed 190 million views on YouTube. On December 2nd, they released their debut single, "Step and a step." The coupling track is "Joyful," the song used in the commercial for Kose's "Curl Keep Magic," for which the group has been appointed the new muse.
NiziU Official Website: https://niziu.com/
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
