Jimmy Choo opens new shoe concept "CHOO.08°" limited store at Umeda Hankyu

Jun 11, 2014

JIMMY CHOO will open a pop-up store for CHOO.08°, a new shoe concept for busy women, at Kotokoto Stage 11 on the first floor of the Hankyu Umeda Main Store from June 25th to 30th.
CHOO.08° is a shoe concept that reflects the aesthetic of creative director Sandra Choi: "Beautiful shoes that are perfect for running around all day while still exuding femininity."
The pop-up store will carry the feminine leather ankle boots "MARLIN" (¥118,000), biker boots, sneakers, the brand's signature flats "WHEEL," and skater shoes "DEMI."
Other items planned for sale include the new men's collection, including the patent leather short boots "SURREY" (¥108,000).

Jimmy Choo was founded in 1996. Its elegant, easy-to-walk-in shoes have been praised for their "miraculous fit" and are beloved by many celebrities. In February of this year, the brand opened one of Japan's largest men's flagship stores in Omotesando Hills. Actress Masami Nagasawa appeared at the 67th Cannes Film Festival recently wearing the brand's pumps.
Maki Ushitora
  • "MARLIN" ankle boots for women by "CHOO.08°"
  • Jimmy Choo's latest men's model, "SURREY"
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