Danish outdoor brand Yeti, which is being promoted in Japan by Boldman Co., Ltd., a subsidiary of Yagi Co., Ltd., is currently holding a pop-up event. Until December 8th, the brand will be showcasing a variety of downwear offering sophisticated functionality combined with urban design at Men's Authentic on the 7th floor of the Isetan Shinjuku Men's Building and at the Isetan Mitsukoshi online store.
It all started with a sleeping bag
The roots of Yeti date back to 1983, when engineer and mountaineer Bernd Exner and his wife handcrafted a sleeping bag for a winter adventure in the Fafgaras mountain range in Romania. Since then, the company has continued to create products with high functionality and heat retention that can withstand extreme natural environments, supporting numerous tough adventures and races while earning the trust of outdoor professionals.
Crystal Down, the brand's signature material
Down has been the brand's main focus since its founding, and the company has consistently produced it with meticulous attention to detail, from quality control to sewing. In particular, the down that is harvested in accordance with strict ethical codes and boasts the highest standards is named "Crystal Down" and is used in all of its down products.
Furthermore, Yeti down has been certified with the highest level of fill power (feather elasticity) by the International Down & Feather Testing Laboratory (IDFL), headquartered in Salt Lake City, USA. Highly purified down with few impurities contributes to excellent loft, so the "strength and beauty" of "Crystal Down" allows for the creation of high-quality downwear that can be used for many years.
Yeti Official Japan Website: https://yetijapan.jp/
Brand Inquiries
Boldman Co., Ltd. Contact: Takahashi
3F KW Building, 2-9-11 Sendagaya, Shibuya-ku, Tokyo 151-0051 / TEL: 03-6447-1441
takahashiaki@yaginet.jp
Click here for company press release details
It all started with a sleeping bag
The roots of Yeti date back to 1983, when engineer and mountaineer Bernd Exner and his wife handcrafted a sleeping bag for a winter adventure in the Fafgaras mountain range in Romania. Since then, the company has continued to create products with high functionality and heat retention that can withstand extreme natural environments, supporting numerous tough adventures and races while earning the trust of outdoor professionals.
Crystal Down, the brand's signature material
Down has been the brand's main focus since its founding, and the company has consistently produced it with meticulous attention to detail, from quality control to sewing. In particular, the down that is harvested in accordance with strict ethical codes and boasts the highest standards is named "Crystal Down" and is used in all of its down products.
Furthermore, Yeti down has been certified with the highest level of fill power (feather elasticity) by the International Down & Feather Testing Laboratory (IDFL), headquartered in Salt Lake City, USA. Highly purified down with few impurities contributes to excellent loft, so the "strength and beauty" of "Crystal Down" allows for the creation of high-quality downwear that can be used for many years.
Men's Nordic Down Jacket
¥66,000 (tax included)
Colorless Down Jacket
¥49,500 (tax included)
Yeti Official Japan Website: https://yetijapan.jp/
Brand Inquiries
Boldman Co., Ltd. Contact: Takahashi
3F KW Building, 2-9-11 Sendagaya, Shibuya-ku, Tokyo 151-0051 / TEL: 03-6447-1441
takahashiaki@yaginet.jp
Click here for company press release details
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